Advertising
Ad Blocking: Good or Bad for Advertising Industry?
There is a growing debate in the industry about ad-blocking and its potential to threaten the advertising ecosystem. Today, blocker usage growth is fueling contentious dialog between ad-blocking software companies…
Read More2016 Presidential Election Marketing Lessons
As marketers, the 2016 Election offers a dynamic view of the evolution of social media and data-driven initiatives. Brand managers jump to the campaign trail to learn the best practices from the “the wildest and most outrageous presidential election cycle in decades,” according to Adweek. While social media’s transforming role in this election needs to be addressed, is there more to know about campaign marketing for 2016?
Read More3 Great Takeaways From Russ Klein’s Presentation
AMA Tampa Bay hosted a very engaging event on May 19th at the Center Club in Tampa. Russ Klein, CEO at The American Marketing Association, spoke about his experiences from…
Read MoreMarketer of the Year Recap
AMA Tampa Bay held its inaugural Marketer of the Year (MOY) event Wednesday, March 23rd at the Centre Club. The ceremony recognized those marketers judged to deliver the best results-driven…
Read MoreThe AMA Tampa Bay Winning Super Bowl Ad Is…..
AMA Tampa Bay members gathered to hear advertising expert Scott Sheinberg, Executive Vice President of 22squared, discuss Super Bowl Advertising. We watched 16 ads and voted on one winner. With many…
Read MoreA Personal Perspective on Super Bowl Commercials and More
As a preview for the 2nd Annual Big Game Ad Watch Party (click here for more information), we did a short interview with our emcee Scott Sheinberg, Executive VP of…
Read MoreFacebook: Interactive Articles
Facebook’s Instant Articles provide publishers the opportunity to insert fast, interactive articles in Facebook news feeds. Publishers like the New York Times, Buzzfeed, and National Geographic were some of the…
Read MoreApps for Marketing Gurus
There are quite a few apps useful to marketers. The apps listed here focus on organizing information, managing social media, managing contacts, blogging, and web analytics/SEO. This list only scratches the surface in terms of informing marketers about useful apps. However, the apps on this list can be useful to almost any business.
Read MoreWhat Connectivity Means for AMA Tampa Bay
by Sean Halter Each year the new AMA President tries to select a "theme" for their year. The theme is supposed to act as a bit of a road…
Read MoreWhere to Purchase and Display Online Advertising
As more readers move from printed newspapers and magazines to online sources, online advertising should become an increasingly important figure in your marketing efforts. If your ideal client base is…
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