Industry Trends
The Power to Make an AMAzing Difference
By Qiana Cressman and Amanda Ward Greetings AMA Tampa Bay Community, As your 2021-22 president, I promise to help support and grow our AMAzing Tampa Bay marketing community. The time…
Read MoreThe Voice Era of Content Creation
Youtube tutorials, Tik Tok, and Instagram reels have recently shown us the power of video, but is video our only go-to for content creation? What is ClubHouse? Clubhouse is an…
Read MoreUniversity of Tampa offers Free Lecture Series on how to navigate through the turbulent and uncharted waters of today’s global pandemic.
What can leaders do to navigate and steer businesses through the turbulent and uncharted waters of today’s global pandemic? How can leaders capitalize on business opportunities and minimize the impact…
Read More2020 Trends: Content Marketing
As the new year comes upon us, we must begin to explore the content marketing trends for 2020. To remain (or upgrade to) a strong competitor in the market, businesses…
Read MoreInteractive Media: How Startups like SelfieStyler are Changing the Future of Retail
Brick-and-mortar stores have been working hard to compete with each other as customers continue to demand a seamless omni-channel experience. It is more important than ever for retailers to implement…
Read MoreGo Green: Trend or Lifestyle?
Within the go green movement, we can find trends like sustainable fashion, zero-waste practices, recycling, reducing single-use plastics, and eating a plant-based diet. The “eco-friendly” movement has increased popularity as…
Read MoreOur new focus: Gen Z
Decades ago, consumers would adapt their wants and needs to what was offered in the market. This dynamic has changed as consumers now have a voice and companies are the…
Read MoreMark Zuckerberg’s Head Is On Fire (But Facebook Isn’t Dead)
Most of us have seen the doomsday articles about Facebook in the past few months and pictures of Mark Zuckerberg’s head on fire. The latest algorithm change earlier last month…
Read MoreCMI’s Joe Pulizzi, Content Marketing Process – Audiences First
As I stood next to my fellow Tampa Bay AMA members and watched Joe Pulizzi write “Be Epic” in my newly published Content Inc. book, I thought… how appropriate. Pulizzi,…
Read MoreHealthcare Marketing in Tampa Bay Needs to Focus on Patients as Consumers
By Mike Stephenson As healthcare marketing in Tampa Bay and elsewhere becomes increasingly competitive, Jim Jacobsohn advises doing what any marketer would do: “Think about your strengths … and advertise…
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