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Security Awareness: The Intersection between Marketing and Cybersecurity
by Omar Lopez Why does Security Awareness matter? Security awareness is a training strategy program designed by IT Security professionals for mitigating risk. All organizations are susceptible to security attacks…
Read MoreThe Role of Data Analytics in Driving Marketing Decisions
by Emma Jones When information is abundant and consumer behavior constantly evolves, businesses must leverage every tool to stay competitive. One such tool that has become indispensable in marketing is…
Read MoreHow to Improve Your Social Media Reach to Boost Your Business
By Keira Myers As a business, you need to think about ways to grow. There are many digital marketing strategies at your disposal, but the one that has a lot…
Read More7 Things People Dislike About Your Digital Marketing Strategy
Gone are the days of static, one-dimensional roadside billboards and old-school junk mail. With the expansion of the modern marketer’s toolkit, reaching prospective customers is easier than ever before. However,…
Read MoreTop 3 Public Relations Misconceptions for Entrepreneurs
Written by Alexis Quintal, CEO and Owner of Rosarium PR & Marketing Collective Public Relations (PR) has been around since the start of humankind, with ancient personalities influencing and shaping…
Read MoreCreative Testing in Direct Mail
After taking a break from our regularly scheduled content to adjust to the changing working environment, we are back in 2021 and ready to resume our series of articles on…
Read MoreList Testing in Direct Mail
“If you mail an entire mailing list the first time you try it, you aren’t testing, you’re gambling.” -Edward Nash [1] When looking at your marketing budget, testing should always…
Read MoreHow to Identify and Select the Target Market for Your Direct Mail Marketing Campaign
In this article, we’re delving into our first step of the ten we outlined in our recent blog post “10 Steps to Creating a Direct Mail Marketing Plan.” Today, we’re…
Read MoreLiving a Core Marketing Philosophy – The McDonald’s Way at Caspers Company
On May 25th Bob Conigliaro – VP of Community Relations at the Caspers Company – was Tampa Bay AMA’s featured keynote luncheon speaker. He boiled down his executive marketing and…
Read MoreVisual marketing and communication: It’s important to show your work
By Mike Stephenson Your Facebook feed is cluttered with photos, videos and graphics. Your attention constantly bounces from checking your Twitter feed to skimming your email to thumbing out a…
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