Direct Mail
Creative Testing in Direct Mail
After taking a break from our regularly scheduled content to adjust to the changing working environment, we are back in 2021 and ready to resume our series of articles on…
Read MoreList Testing in Direct Mail
“If you mail an entire mailing list the first time you try it, you aren’t testing, you’re gambling.” -Edward Nash [1] When looking at your marketing budget, testing should always…
Read MoreHow to Identify and Select the Target Market for Your Direct Mail Marketing Campaign
In this article, we’re delving into our first step of the ten we outlined in our recent blog post “10 Steps to Creating a Direct Mail Marketing Plan.” Today, we’re…
Read More10 Steps to Creating a Direct Mail Marketing Plan
Did you know that in today’s digital world, direct mail marketing remains one of the most trusted sources of advertising? Radio and TV ads are a distant second and third [1].…
Read MoreBuilding an Effective Loyalty Program
In today’s world, customers are continuously surrounded by choice. With the internet and ease of price shopping, both consumers and businesses are becoming increasingly price sensitive to find the best…
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