Social Media Marketing
5 Ways to Incorporate Video into Your Marketing Strategy
In today’s social media-driven world, brand leaders are using dynamic content marketing strategies across active blogging, engaging social, podcasting and more. As you build your content distribution channels, link onto…
Read More2021 Digital Marketing Trends
As the year 2020 is almost over (hard to believe right?), our attention shifts to goals and objectives for the year ahead. In order to stay competitive, we need to…
Read MoreVideo Marketing: Is it for me?
Let’s talk about video marketing. What is it? It’s a digital marketing strategy based on the use of audio and visual elements to create and spread content among various platforms. …
Read MoreA Future Without Limits – Disruptive Marketing and the USF Rebrand Story
Creating a dynamic change in a brand can be a journey hard-won, especially in higher education where collaboration is key. Alumni are passionate and are deeply attached to their school’s…
Read MoreMicro-Influencers: A true connection to followers
There is immense power in familiarity, especially when it comes to people. We trust who we know, which is why celebrities have traditionally been highly sought after for marketing campaigns…
Read MoreInfluencer Marketing is Here to Stay
The influencer marketing industry has increased rapidly over the past few years. While some argue that the industry has become widely over saturated, influencer marketing is certainly here to stay.…
Read MoreMark Zuckerberg’s Head Is On Fire (But Facebook Isn’t Dead)
Most of us have seen the doomsday articles about Facebook in the past few months and pictures of Mark Zuckerberg’s head on fire. The latest algorithm change earlier last month…
Read MoreSnapchat: Should you dive in, and how can you tell if you’re swimming or sinking?
Recently, Snapchat sold 145 million shares at its IPO and is now valued at a cool $25 billion. According to The Economist magazine, Facebook tried to buy Snapchat for $3…
Read MoreVisual marketing and communications: Setting your plan in motion
By Mike Stephenson More than 60 percent of marketers and small business owners say they plan to invest more in video marketing this year. Visual marketing and communications are…
Read MoreVisual marketing and communications: How to make photos and graphics
By Mike Stephenson With visual marketing and communications becoming dominant, more and more companies are focusing on the how to of incorporating visual content into their efforts to get their…
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