Social Media Marketing
How to Improve Your Social Media Reach to Boost Your Business
By Keira Myers As a business, you need to think about ways to grow. There are many digital marketing strategies at your disposal, but the one that has a lot…
Read MoreTop 3 Public Relations Misconceptions for Entrepreneurs
Written by Alexis Quintal, CEO and Owner of Rosarium PR & Marketing Collective Public Relations (PR) has been around since the start of humankind, with ancient personalities influencing and shaping…
Read More5 Ways to Incorporate Video into Your Marketing Strategy
In today’s social media-driven world, brand leaders are using dynamic content marketing strategies across active blogging, engaging social, podcasting and more. As you build your content distribution channels, link onto…
Read More2021 Digital Marketing Trends
As the year 2020 is almost over (hard to believe right?), our attention shifts to goals and objectives for the year ahead. In order to stay competitive, we need to…
Read MoreVideo Marketing: Is it for me?
Let’s talk about video marketing. What is it? It’s a digital marketing strategy based on the use of audio and visual elements to create and spread content among various platforms. …
Read MoreA Future Without Limits – Disruptive Marketing and the USF Rebrand Story
Creating a dynamic change in a brand can be a journey hard-won, especially in higher education where collaboration is key. Alumni are passionate and are deeply attached to their school’s…
Read MoreMicro-Influencers: A true connection to followers
There is immense power in familiarity, especially when it comes to people. We trust who we know, which is why celebrities have traditionally been highly sought after for marketing campaigns…
Read MoreInfluencer Marketing is Here to Stay
The influencer marketing industry has increased rapidly over the past few years. While some argue that the industry has become widely over saturated, influencer marketing is certainly here to stay.…
Read MoreMark Zuckerberg’s Head Is On Fire (But Facebook Isn’t Dead)
Most of us have seen the doomsday articles about Facebook in the past few months and pictures of Mark Zuckerberg’s head on fire. The latest algorithm change earlier last month…
Read MoreSnapchat: Should you dive in, and how can you tell if you’re swimming or sinking?
Recently, Snapchat sold 145 million shares at its IPO and is now valued at a cool $25 billion. According to The Economist magazine, Facebook tried to buy Snapchat for $3…
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