Advertising
Keeping Clean: Complying with Advertising Laws
Some advertisements make outlandish claims or bash the competition, some boast bogus testimonials, and some are just downright deceptive! Where do you draw the line to make sure your business…
Read MoreGetting in on Cell Phone Applications
We live in a technology oriented society. Four-year-olds can surf the web with ease, flat screen televisions are installed in gas stations, and millions of Americans now cannot live without…
Read MoreIs Bing Gaining on Google?
Since the launch of Microsoft Corporation’s new search engine, Bing, in June of 2009, the blogosphere has been abuzz with the question: Can Bing topple Google? Some say yes and…
Read MoreNewspapers are Dying and It’s Our Fault
This post definitely isn’t the first time that you have heard of the demise of the newspaper. Readership is down, which isn’t good for publishers, but the real reason, as…
Read MoreThe (Advertising) Revolution Will Be Televised
Technology and lifestyle trends are working together to change advertising. They are making significant alterations to how marketing communications are developed and delivered. Advertising is not static; it will constantly…
Read MoreBetter than Buzz? Building Word-of-Mouth Advertising
There is a lot of uproar about building buzz and getting your brand out there. While you definitely want people to be talking, you may be better served to look…
Read MoreHyperlocal Targeting: Does it fit Your Needs?
One of first things that businesses consider when either starting or growing operations is location. You must be located so as to be accessible to customers. These days the internet…
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