Market Research
The Impact of Influencers
Why this new way of Marketing is here to stay… a while! The term “influencer” is not new by any means; it has been around since the 1600’sand the term…
Read MoreWhy UX & Marketing Go Hand-in-Hand
What is UX? Let’s begin by defining what UX is. UX stands for user experience. It focuses on empathizing and enhancing the end-user experience by finding appropriate solutions to their…
Read MoreDo You Know Your Customers? Leveraging Consumer Insights for Better Customer Engagement
In the era of Big Data, businesses are increasingly inundated with customer data but often lack a basic understanding of who their customers are. Luckily, data-driven analytical solutions can help…
Read MoreUS Latino Population Growth in US
http://www.pewhispanic.org/2016/09/08/latino-population-growth-and-dispersion-has-slowed-since-the-onset-of-the-great-recession/
Read MoreNeuromarketing Research Workshop – What Consumers See, Read and Pay Attention To
Members of Tampa Bay AMA had the opportunity to hear from Terry Cordova-Hewitt and Adrian Tennant, co-founders of BlueKite Insights. Blue Kite Insight provides its clients with a deeper look…
Read MoreHealthcare Marketing in Tampa Bay Needs to Focus on Patients as Consumers
By Mike Stephenson As healthcare marketing in Tampa Bay and elsewhere becomes increasingly competitive, Jim Jacobsohn advises doing what any marketer would do: “Think about your strengths … and advertise…
Read MoreVisual marketing and communications: Setting your plan in motion
By Mike Stephenson More than 60 percent of marketers and small business owners say they plan to invest more in video marketing this year. Visual marketing and communications are…
Read MoreVisual marketing and communications: How to make photos and graphics
By Mike Stephenson With visual marketing and communications becoming dominant, more and more companies are focusing on the how to of incorporating visual content into their efforts to get their…
Read MoreVisual marketing and communication: It’s important to show your work
By Mike Stephenson Your Facebook feed is cluttered with photos, videos and graphics. Your attention constantly bounces from checking your Twitter feed to skimming your email to thumbing out a…
Read MoreEvent Recap – IKEA’s Approach To Marketing Intelligence
AMA Tampa Bay welcomed Mary Lunghi, IKEA’s Market Intelligence Director, as its featured speaker at the Centre Club on April 21st. Ms. Lunghi provided the more than 100 attendees a…
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