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Articles from AMA Tampa Bay in Market Research.
Latest articles
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How Green Marketing is Transforming IndustryStandards
The rise of green marketing is more than just a trend—it’s a transformative force in today’s business world. As consumers increasingly seek eco-friendly products, this approach has become essential for…
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The Impact of Influencers
Why this new way of Marketing is here to stay… a while! The term “influencer” is not new by any means; it has been around since the 1600’sand the term…
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Why UX & Marketing Go Hand-in-Hand
What is UX? Let’s begin by defining what UX is. UX stands for user experience. It focuses on empathizing and enhancing the end-user experience by finding appropriate solutions to their…
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Do You Know Your Customers? Leveraging Consumer Insights for Better Customer Engagement
In the era of Big Data, businesses are increasingly inundated with customer data but often lack a basic understanding of who their customers are. Luckily, data-driven analytical solutions can help…
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US Latino Population Growth in US
http://www.pewhispanic.org/2016/09/08/latino-population-growth-and-dispersion-has-slowed-since-the-onset-of-the-great-recession/
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Neuromarketing Research Workshop – What Consumers See, Read and Pay Attention To
Members of Tampa Bay AMA had the opportunity to hear from Terry Cordova-Hewitt and Adrian Tennant, co-founders of BlueKite Insights. Blue Kite Insight provides its clients with a deeper look…
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Healthcare Marketing in Tampa Bay Needs to Focus on Patients as Consumers
By Mike Stephenson As healthcare marketing in Tampa Bay and elsewhere becomes increasingly competitive, Jim Jacobsohn advises doing what any marketer would do: “Think about your strengths … and advertise…
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Visual marketing and communications: Setting your plan in motion
By Mike Stephenson More than 60 percent of marketers and small business owners say they plan to invest more in video marketing this year. Visual marketing and communications are…
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