Volunteer of the Quarter: Jodie Ciccarello

Congratulations to our Q4 Volunteer of the Quarter – Jodie Ciccarello! Jodie currently serves AMA Tampa Bay as Director of Retention. She has been a part of AMA Tampa Bay for two years (one year as a member only and one year as a member volunteer) in which she has made a lasting impact on

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2020 Trends: Content Marketing

As the new year comes upon us, we must begin to explore the content marketing trends for 2020. To remain (or upgrade to) a strong competitor in the market, businesses must aim to stay ahead of the competition. As technology advances, consumer needs shift. Let’s take a look at some of the upcoming 2020 trends:

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Interactive Media: How Startups like SelfieStyler are Changing the Future of Retail

Brick-and-mortar stores have been working hard to compete with each other as customers continue to demand a seamless omni-channel experience. It is more important than ever for retailers to implement efficient technology to create the best customer experience. As customers begin to shop primarily online, what would it be like if customers knew their size

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10 Steps to Creating a Direct Mail Marketing Plan

Did you know that in today’s digital world, direct mail marketing remains one of the most trusted sources of advertising? Radio and TV ads are a distant second and third [1]. By following the steps we’ve outlined, you can create an effective Direct Mail Marketing campaign with trackable responses. This month we present the outline of

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A Future Without Limits – Disruptive Marketing and the USF Rebrand Story

Creating a dynamic change in a brand can be a journey hard-won, especially in higher education where collaboration is key. Alumni are passionate and are deeply attached to their school’s traditional colors, mascots, and logos. Students, faculty, and staff have their own beliefs and pulling it all together can be a challenge. USF’s Chief Marketing

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Hyperlocal Marketing

Hyperlocal marketing is one of today’s most -if not the most- popular way of reaching consumers. Hyperlocal marketing is a way of targeting consumers either offline or online, with a refined approach (i.e., a specific city or metro area). The key lies in the type of consumers that are targeted, who are members of a

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Volunteer of the Quarter: Savannah Voci

Congratulations to our Q3 Volunteer of the Quarter – Savannah Voci! Savannah currently serves AMA Tampa Bay as the Vice President of Community Outreach after previously operating as Director of Promotions for Marketer of the Year. In what is almost a year’s worth of work, Savannah has made an immediate impact on AMA Tampa Bay

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Building an Effective Loyalty Program

In today’s world, customers are continuously surrounded by choice. With the internet and ease of price shopping, both consumers and businesses are becoming increasingly price sensitive to find the best deals. How does a company or brand with products and/or services win in this competitive landscape? The answer is by creating loyalty at the product,

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Vertical Video: Why now?

Videos have always been shot horizontally, so why change now? As marketers, we understand the power of video. The saying “a picture is worth a thousand words” is more alive than ever with today’s moving pictures, aka video. To effectively promote messages, businesses must consider that images have the ability to attract more attention than

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