My business: Eco-Friendly or Eco-Heroe?

Protect the environment. Three powerful words that surround our daily lives. We constantly hear:  These measures definitely do help our environment, but are they enough?  From a young age, we learn about the damage that mankind has caused on the environment. We must understand the undeniable relationship between climate change and its effects on the

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Video Marketing: Is it for me?

Let’s talk about video marketing. What is it? It’s a digital marketing strategy based on the use of audio and visual elements to create and spread content among various platforms.   Why is it important? One word: competition. That word is exciting for some and challenging for others. In today’s digital world, businesses must stay ahead

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UT Hosts Agency Career Panel this Wednesday 6-7:30 PM

Subject: Join AMA for a Career Exploration Panel – Open to all! Join AMA UT this week for our BIGGEST EVENT YET! A special panel event featuring Marketing/Advertising professionals from both Agencies and Brands. Learn the difference between agency life and brand life and discover the right path for you! Speakers include: David Capece, CEO

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List Testing in Direct Mail

“If you mail an entire mailing list the first time you try it, you aren’t testing, you’re gambling.” -Edward Nash [1] When looking at your marketing budget, testing should always be included as a necessary upfront expense. The reason is that companies can “assume” a launch will be successful and then run the risk of

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USF Inaugural Cornhole Tournament Announcement

The Inaugural AMA – USF Cornhole Tournament The AMA-USF Collegiate Chapter will host our first official cornhole tournament at The Tiki Cove at 2700 Land O’ Lakes Blvd. The event will be taking place on February 23rd, 2020. This is the biggest fundraiser of the year for our organization, and the first-place team will win

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Volunteer of the Quarter: Jodie Ciccarello

Congratulations to our Q4 Volunteer of the Quarter – Jodie Ciccarello! Jodie currently serves AMA Tampa Bay as Director of Retention. She has been a part of AMA Tampa Bay for two years (one year as a member only and one year as a member volunteer) in which she has made a lasting impact on

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2020 Trends: Content Marketing

As the new year comes upon us, we must begin to explore the content marketing trends for 2020. To remain (or upgrade to) a strong competitor in the market, businesses must aim to stay ahead of the competition. As technology advances, consumer needs shift. Let’s take a look at some of the upcoming 2020 trends:

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Interactive Media: How Startups like SelfieStyler are Changing the Future of Retail

Brick-and-mortar stores have been working hard to compete with each other as customers continue to demand a seamless omni-channel experience. It is more important than ever for retailers to implement efficient technology to create the best customer experience. As customers begin to shop primarily online, what would it be like if customers knew their size

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