Tampa Bay AMA Spotlight | Steve Kelley

Current Board Title: VP Membership Years on the Board: 9 months How did you originally get involved with the AMA and what was your path to joining the board? I was part of the membership committee for almost 12 months.  Based on my active participation and results I was asked if I would be interested

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Do Personal Values Translate into Marketing Values?

Russ Klein, the CEO of AMA National, has written a piece called Nike and the Arrogance of Moral Certainty. He says that “social impact is not a strategy; it’s a responsibility. It’s a moral imperative, not a marketing plan.” Our job as marketers is to clearly know who our customers are, understand what they value,

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Tampa AMA Member Spotlight | Ally Gannon

We kick off our Board Member Spotlight series with our new 2018-2019 AMA Tampa Bay president, Ally Gannon! Ally has been involved with the AMA for many years and is excited to continue to grow this essential community of marketers over the next year. Read on for a special interview with our new president: Board

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5 Ways to Use Instagram Stories for Your Brand

In recent years, Instagram stories have dominated the playing field when it comes to photo and video sharing apps. Sharing stories is no longer just for millennials either. Over 64% of people ages 18 to 29 and 40% of people ages 30 to 49 in the United States use the app. Not to mention, 250

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Nordstrom Opens Doors as Others Close Theirs

As Retailers close doors, Nordstrom continues to open them. But How? As a current Nordstrom intern, I have gained a lot of insight into how this company works, and not only survives- but thrives in a dying retail world. What was once a family shoe store is now a retail giant. The Nordstrom family has

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Brand Storytelling Success: Columbia Restaurant Group

How to Improve a Good Thing… What a pleasure to attend AMA Tampa Bay’s July luncheon yesterday! While it had all the makings that attract seasoned networkers… good attendance, interesting topic, along with a cool venue, I quickly found myself jotting down notes, thinking “these are too good not to share!” Industry veteran, Michael Kilgore, CMO

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4 Tips for Creating Brand Identity

If you tried two unlabeled sodas, would you be able to distinguish Coke from Pepsi? Most people cannot. However, if a Coke and Pepsi were both put in front of you, would you have a preference? Most people would choose Coke. This is the impact of having a powerful brand identity. When consumers explain why

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Digital Media – Is It Worth the Cost?

Digital Media – Is It Worth the Cost? Digital technology has made it easier and more efficient than ever for marketers to generate guaranteed, measurable results – especially when it comes to reaching niche audiences. Paid media is one of the more popular ways for companies to reach their consumers today. However, this form of

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What Voice Search Means for SEO in 2018

From asking Siri for directions to relying on Alexa for weather updates, people are using voice search more and more each day. According to ComScore, voice search will make up 50 percent of all searches by 2020. That’s why it’s important to start gearing your website toward voice search right now. You already know search

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Developing Your Brand’s Website: Four Crucial Steps

Developing Your Brand’s Website: Four Crucial Steps   For any business or organization, the website is a crucial aspect of the brand. It only takes a few seconds for a visitor to form an opinion based on a first impression. Your website can lure them in and help them become a potential customer, or it

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Social Influencer Marketing and Why It’s On The Rise

Social Influencer Marketing and Why It’s On The Rise Last year, influencer marketing was one of the top social trends, with its growth expecting to increase in the next year. Research shows that influencer marketing can create up to a 960% return on investment, but this is really dependent on the successful execution of an

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