Hyperlocal Marketing

Hyperlocal marketing is one of today’s most -if not the most- popular way of reaching consumers. Hyperlocal marketing is a way of targeting consumers either offline or online, with a refined approach (i.e., a specific city or metro area). The key lies in the type of consumers that are targeted, who are members of a

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Volunteer of the Quarter: Savannah Voci

Congratulations to our Q3 Volunteer of the Quarter – Savannah Voci! Savannah currently serves AMA Tampa Bay as the Vice President of Community Outreach after previously operating as Director of Promotions for Marketer of the Year. In what is almost a year’s worth of work, Savannah has made an immediate impact on AMA Tampa Bay

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Building an Effective Loyalty Program

In today’s world, customers are continuously surrounded by choice. With the internet and ease of price shopping, both consumers and businesses are becoming increasingly price sensitive to find the best deals. How does a company or brand with products and/or services win in this competitive landscape? The answer is by creating loyalty at the product,

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Vertical Video: Why now?

Videos have always been shot horizontally, so why change now? As marketers, we understand the power of video. The saying “a picture is worth a thousand words” is more alive than ever with today’s moving pictures, aka video. To effectively promote messages, businesses must consider that images have the ability to attract more attention than

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Micro-Influencers: A true connection to followers

There is immense power in familiarity, especially when it comes to people. We trust who we know, which is why celebrities have traditionally been highly sought after for marketing campaigns aimed at promoting brand, product, services, or ideas. Celebrity marketing has a track record of success, but as more “conscious consumers” arise, fewer global celebrities

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Today’s Cloud-based Solutions

We have all heard about the cloud, but what exactly is it? We can’t see it or feel it, but we know that the cloud is used by millions of users on a daily basis. Cloud is short for “cloud computing” and it helps us manage documents, pictures or any other file that is valuable to us. The

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Go Green: Trend or Lifestyle?

Within the go green movement, we can find trends like sustainable fashion, zero-waste practices, recycling, reducing single-use plastics, and eating a plant-based diet. The “eco-friendly” movement has increased popularity as more people realize the threats our planet faces. If we look at the history of green marketing – used to highlight the environmental benefits of

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On the Rise: AI, Chatbots, and Voice Search

The digital era is fascinating and continuously evolving. Who would have ever thought that we could have virtual assistants like Siri and Alexa? Cryptocurrency, online shopping, googling, video chatting, and texting are terms that have been added to our daily vocabulary. There is no doubt that the digital era has changed our way of thinking, working, interacting, shopping

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Volunteer of the Quarter: Janet Williams

Congratulations to our Q1 Volunteer of the Quarter – Janet Williams! Janet serves as the Creative and Brand Director on the Communications team for AMA Tampa Bay, and is an essential member of our volunteer team. She has a huge responsibility in making sure that AMA Tampa Bay continues to develop brand recognition in unique

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Marketer of the Year – MOY 2018

Are you ready for the Marketer of the Year Awards? We hope you are as excited as we are. For the fourth consecutive year, Tampa Bay’s American Marketing Association will be presenting its Marketer of the Year- MOY Awards, to recognize and celebrate marketers that had outstanding campaigns throughout 2018. The MOY Awards welcomes agencies,

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The Three Reasons Direct Mail Delivers the Best ROI

When planning your next marketing campaign, you may be considering which marketing channels to use. For decades, direct mail has proven to perform time and time again, delivering business results. While the hype around newer marketing channels such as social media increases, direct mail marketing continues to deliver profitability as a highly effective direct channel

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