4 Tips for Creating Brand Identity

4 Tips for Creating Brand Identity If you tried two unlabeled sodas, would you be able to distinguish Coke from Pepsi? Most people cannot. However, if a Coke and Pepsi were both put in front of you, would you have a preference? Most people would choose Coke. This is the impact of having a powerful

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Digital Media – Is It Worth the Cost?

Digital Media – Is It Worth the Cost? Digital technology has made it easier and more efficient than ever for marketers to generate guaranteed, measurable results – especially when it comes to reaching niche audiences. Paid media is one of the more popular ways for companies to reach their consumers today. However, this form of

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What Voice Search Means for SEO in 2018

From asking Siri for directions to relying on Alexa for weather updates, people are using voice search more and more each day. According to ComScore, voice search will make up 50 percent of all searches by 2020. That’s why it’s important to start gearing your website toward voice search right now. You already know search

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Developing Your Brand’s Website: Four Crucial Steps

Developing Your Brand’s Website: Four Crucial Steps   For any business or organization, the website is a crucial aspect of the brand. It only takes a few seconds for a visitor to form an opinion based on a first impression. Your website can lure them in and help them become a potential customer, or it

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Social Influencer Marketing and Why It’s On The Rise

Social Influencer Marketing and Why It’s On The Rise Last year, influencer marketing was one of the top social trends, with its growth expecting to increase in the next year. Research shows that influencer marketing can create up to a 960% return on investment, but this is really dependent on the successful execution of an

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Why Everyone Needs a Social Media Strategy

Why Everyone Needs a Social Media Strategy   Among all age groups, people aren’t just connecting with their friends and family on social media anymore. Two-way communication between people and brands has occupied a large part of the social media landscape. Almost two-thirds of U.S. adults use Facebook, and three-quarters use YouTube. The growing use

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How Much Do Marketers Make in 2018?

How much do Marketers make in 2018? Take a look at this article that looks at salaries of Marketers in 2018, and shows how the industry is changing and growing.     https://www.ama.org/publications/MarketingNews/Pages/how-much-do-marketers-make-2018.aspx  

Should I add my LinkedIn URL on my Resume?

Today, people are walking into job fairs with their resumes in hand as usual, but with a very different approach. Recruiters are now looking for LinkedIn URLs on the resumes of potential employees. Why? LinkedIn is a tool that gives people the opportunity to go in-depth about what they have written on their resumes. Imagine

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The Importance of Building Your Brand

Branding on a business level is common, but branding has become just as important on a personal level. You may be working in a business-to-business corporation, but ultimately these businesses are people working together, and that is what makes relationships valuable. Personal branding includes marketing yourself and your career as a brand.   Building a

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How To Effectively Reach Millennials

Marketers continuously adapt their strategies to attract different segments of consumers, but there is one particular segment that gives marketers a harder time: millennials. It’s no secret that millennials are a difficult group to market to, as their behaviors and ways of thinking differ from other generations. Millennials are known for wanting products, services, and

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Interview Attire: Have the Dress Code Rules Changed?

Once upon a time, landing a job interview meant picking out your best suit – or running to the store to purchase a brand new one. In the past, there was no straying from this traditional look or one would most likely be considered unprofessional. Conventional methods say “dress for the job you want, not

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