The Podcast World for You & Your Business

Picture this: You wake up, do your morning routine, make coffee, sit at your desk (or wherever your workspace is) and stare at a screen for 8+ hrs. Does this sound like you? Coffee drinker or not, this is what working during the COVID-19 pandemic looks like for most of us. While remote working has

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University of Tampa offers Free Lecture Series on how to navigate through the turbulent and uncharted waters of today’s global pandemic.

What can leaders do to navigate and steer businesses through the turbulent and uncharted waters of today’s global pandemic? How can leaders capitalize on business opportunities and minimize the impact of the crisis through global, regional, local and workplace levels of analysis? What strategies can leaders use to attract and cultivate their top talent and

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Local Businesses: Adapting During COVID-19

Here we are half-way through 2020, and oh, what a year! This year has been anything but easy. The COVID-19 pandemic has affected our health, our social life, and our businesses. Today, we must not only work as competitive marketers, but also live as such. How? Continuously adapting to change. While big companies have managed

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My business: Eco-Friendly or Eco-Heroe?

Protect the environment. Three powerful words that surround our daily lives. We constantly hear:  These measures definitely do help our environment, but are they enough?  From a young age, we learn about the damage that mankind has caused on the environment. We must understand the undeniable relationship between climate change and its effects on the

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Video Marketing: Is it for me?

Let’s talk about video marketing. What is it? It’s a digital marketing strategy based on the use of audio and visual elements to create and spread content among various platforms.   Why is it important? One word: competition. That word is exciting for some and challenging for others. In today’s digital world, businesses must stay ahead

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UT Hosts Agency Career Panel this Wednesday 6-7:30 PM

Subject: Join AMA for a Career Exploration Panel – Open to all! Join AMA UT this week for our BIGGEST EVENT YET! A special panel event featuring Marketing/Advertising professionals from both Agencies and Brands. Learn the difference between agency life and brand life and discover the right path for you! Speakers include: David Capece, CEO

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List Testing in Direct Mail

“If you mail an entire mailing list the first time you try it, you aren’t testing, you’re gambling.” -Edward Nash [1] When looking at your marketing budget, testing should always be included as a necessary upfront expense. The reason is that companies can “assume” a launch will be successful and then run the risk of

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USF Inaugural Cornhole Tournament Announcement

The Inaugural AMA – USF Cornhole Tournament The AMA-USF Collegiate Chapter will host our first official cornhole tournament at The Tiki Cove at 2700 Land O’ Lakes Blvd. The event will be taking place on February 23rd, 2020. This is the biggest fundraiser of the year for our organization, and the first-place team will win

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Volunteer of the Quarter: Jodie Ciccarello

Congratulations to our Q4 Volunteer of the Quarter – Jodie Ciccarello! Jodie currently serves AMA Tampa Bay as Director of Retention. She has been a part of AMA Tampa Bay for two years (one year as a member only and one year as a member volunteer) in which she has made a lasting impact on

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