A graphic depicting a padlock symbolizing internet security, surrounded by icons representing data protection, secure transactions, and encrypted communication. The image illustrates the importance of internet security in marketing strategies, emphasizing the need for safeguarding sensitive information and ensuring customer trust. It serves as a visual reminder of the importance of implementing robust security measures in online marketing campaigns

Security Awareness: The Intersection between Marketing and Cybersecurity

By Marietta Poshi | April 28, 2024

by Omar Lopez Why does Security Awareness matter? Security awareness is a training strategy program designed by IT Security professionals for mitigating risk. All organizations are susceptible to security attacks…

The Role of Data Analytics in Driving Marketing Decisions

By Marietta Poshi | February 14, 2024

by Emma Jones When information is abundant and consumer behavior constantly evolves, businesses must leverage every tool to stay competitive. One such tool that has become indispensable in marketing is…

Why Networking is Crucial for Marketing Professionals in Tampa, Florida

By Emma Jones | May 8, 2023

As a marketing professional in Tampa, FL, networking can be a powerful tool for career advancement and business growth. In today’s fast-paced and competitive marketplace, making connections and building relationships…

Website personalization can boost your business by providing more relevant recommendations.

How Website Personalization Can Boost Your Business

By Emma Jones | April 17, 2023

In this day and age, no business can survive without digital marketing. But you probably know this by now, as do all the other business owners. As a result, it’s…

A video shot with a phone.

Leveraging Video Marketing for Maximum Impact

By Emma Jones | March 27, 2023

One of the most successful forms of online advertising is video marketing, and this is no secret. Organizations, now more than ever, are starting to realize the potential of video…

An illustration of a customer service chatbot.

Harnessing the Power of Chatbots for Your Marketing Strategy

By Marietta Poshi | March 7, 2023

Chatbots are far from a new phenomenon in marketing contexts. They haven’t taken over overnight but have gradually been refined into their modern selves. Therefore, using chatbots for your marketing…

The Impact of Influencers

By Marietta Poshi | February 17, 2023

Why this new way of Marketing is here to stay… a while! The term “influencer” is not new by any means; it has been around since the 1600’sand the term…

How to Improve Your Social Media Reach to Boost Your Business

By Marietta Poshi | January 30, 2023

By Keira Myers As a business, you need to think about ways to grow. There are many digital marketing strategies at your disposal, but the one that has a lot…

Why Tampa Bay is a Perfect Home for Marketing Professionals

By Emma Jones | January 9, 2023

Nowadays, people no longer have to settle in one place for the rest of their lives. For example, if you’re a marketing professional living in a place that can’t provide…

Top Strategies for Defining Your Target Market

By Emma Jones | December 2, 2022

A company’s first step in developing a successful marketing plan is to identify its ideal clientele. However, even though defining your target market may seem like a straightforward task, it’s…