Go Green: Trend or Lifestyle?

Within the go green movement, we can find trends like sustainable fashion, zero-waste practices, recycling, reducing single-use plastics, and eating a plant-based diet. The “eco-friendly” movement has increased popularity as more people realize the threats our planet faces. If we look at the history of green marketing – used to highlight the environmental benefits of

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On the Rise: AI, Chatbots, and Voice Search

The digital era is fascinating and continuously evolving. Who would have ever thought that we could have virtual assistants like Siri and Alexa? Cryptocurrency, online shopping, googling, video chatting, and texting are terms that have been added to our daily vocabulary. There is no doubt that the digital era has changed our way of thinking, working, interacting, shopping

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Volunteer of the Quarter: Janet Williams

Congratulations to our Q1 Volunteer of the Quarter – Janet Williams! Janet serves as the Creative and Brand Director on the Communications team for AMA Tampa Bay, and is an essential member of our volunteer team. She has a huge responsibility in making sure that AMA Tampa Bay continues to develop brand recognition in unique

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Marketer of the Year – MOY 2018

Are you ready for the Marketer of the Year Awards? We hope you are as excited as we are. For the fourth consecutive year, Tampa Bay’s American Marketing Association will be presenting its Marketer of the Year- MOY Awards, to recognize and celebrate marketers that had outstanding campaigns throughout 2018. The MOY Awards welcomes agencies,

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The Three Reasons Direct Mail Delivers the Best ROI

When planning your next marketing campaign, you may be considering which marketing channels to use. For decades, direct mail has proven to perform time and time again, delivering business results. While the hype around newer marketing channels such as social media increases, direct mail marketing continues to deliver profitability as a highly effective direct channel

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Our new focus: Gen Z

Decades ago, consumers would adapt their wants and needs to what was offered in the market. This dynamic has changed as consumers now have a voice and companies are the ones who must adapt. Companies carefully listen to different consumer segments in the market. Marketers struggled when it came to targeting millennials because of their

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The Top 5 Strategies for Reaching Seniors with Direct Mail

Seniors play a significant role as consumers in today’s market. However, this older demographic can be harder to reach via online channels due to their reduced presence online. While this challenge may deter companies purely focused on digital marketing to reach customers, there is ample opportunity to reach senior audiences through direct mail. Direct mail

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Volunteer of the Quarter: Amy Auerbach

Congratulations to our Q4 Volunteer of the Quarter – Amy Auerbach! Amy actually fills not just one, but TWO volunteer roles for AMA Tampa Bay – she is the Director of Event Logistics on the Programming committee and Director of Stage Management on the Marketer of the Year committee. Amy is an essential part of

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Learn How to Speak Google Search Language by HubSpot

Boston native, out of the cold, Kevin O’Dea from HubSpot shared SEO tactics with a packed room of marketers on September 17th.  As the keynote speaker for the Tampa Bay AMA, he outlined how Google Search is evolving now with our increasing mobile usage and the importance of the scroll.  It’s all about mirroring how

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Are you protecting your customers?

Companies around the world are driving digital initiatives that help deliver business in more efficient and effective ways. The digital era has helped marketers participate in a two-way conversation instead of the former one-way broadcast. This conversation allows businesses to truly understand their consumers and meet their diverse needs. There are endless advantages for businesses

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Volunteer of the Quarter: Sabrina Godfrey

Congratulations to our Q3 Volunteer of the Quarter – Sabrina Godfrey! Sabrina serves as the Director of Social Media on the Communications team for AMA Tampa Bay, and is an essential member of our volunteer team. She has a huge responsibility in making sure that AMA Tampa Bay keeps up a positive and professional social

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