Help Others, Help Yourself, and Enjoy Every Minute of It!

Have you thought about volunteering, but just haven’t had a chance to make it happen yet?  You’re not alone… it’s a commitment that’s difficult to make when you consider how much time we already put into our careers, friends, and family. Eventually, the people that make that commitment choose to donate their time for a

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Direct Mail Marketing Strategies for 2019

Our long-time direct mail and printing sponsor, Genesis Direct, has some insight into direct mail marketing strategies for 2019. Read on to learn why you should be considering direct mail as a tactic for marketing your business. What Marketers Need to Know The year 2019 will witness greater changes in direct mail marketing as it

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What Does the Future of Customer Experience Look Like?

AMA Marketing News looked at 10 industries to find out how CX is evolving. What we found: More technology, more speed and higher expectations will force companies to evolve or be left behind.​ ​If you want to know what the future of customer experience will look like, just picture today’s customer journey with more speed,

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2018 Marketer of the Year Q&A

It’s nearly that time again – the time to start thinking about your company’s results-driven work that could make you the next Marketer of the Year! With our submission period opening soon, we sat down with our VP of Marketer of the Year, Ariel Gibbs, for a Q&A session and a sneak peak at what

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Marketing a #1 Tourism Destination: Visit St. Pete/Clearwater

Visit Dubai or the American Tropics, St. Pete/Clearwater, which one will it be? Yep. You heard it here. Our very own hometown is a worldwide sought out destination. Travelers from as far as Brazil and the Netherlands share our sandy beaches and frequent our museums and restaurants while on vacation. With a staff of 50

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Tampa Bay AMA Spotlight | Steve Kelley

Current Board Title: VP Membership Years on the Board: 9 months How did you originally get involved with the AMA and what was your path to joining the board? I was part of the membership committee for almost 12 months.  Based on my active participation and results I was asked if I would be interested

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Do Personal Values Translate into Marketing Values?

Russ Klein, the CEO of AMA National, has written a piece called Nike and the Arrogance of Moral Certainty. He says that “social impact is not a strategy; it’s a responsibility. It’s a moral imperative, not a marketing plan.” Our job as marketers is to clearly know who our customers are, understand what they value,

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Tampa AMA Member Spotlight | Ally Gannon

We kick off our Board Member Spotlight series with our new 2018-2019 AMA Tampa Bay president, Ally Gannon! Ally has been involved with the AMA for many years and is excited to continue to grow this essential community of marketers over the next year. Read on for a special interview with our new president: Board

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5 Ways to Use Instagram Stories for Your Brand

In recent years, Instagram stories have dominated the playing field when it comes to photo and video sharing apps. Sharing stories is no longer just for millennials either. Over 64% of people ages 18 to 29 and 40% of people ages 30 to 49 in the United States use the app. Not to mention, 250

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Nordstrom Opens Doors as Others Close Theirs

As Retailers close doors, Nordstrom continues to open them. But How? As a current Nordstrom intern, I have gained a lot of insight into how this company works, and not only survives- but thrives in a dying retail world. What was once a family shoe store is now a retail giant. The Nordstrom family has

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Brand Storytelling Success: Columbia Restaurant Group

How to Improve a Good Thing… What a pleasure to attend AMA Tampa Bay’s July luncheon yesterday! While it had all the makings that attract seasoned networkers… good attendance, interesting topic, along with a cool venue, I quickly found myself jotting down notes, thinking “these are too good not to share!” Industry veteran, Michael Kilgore, CMO

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