Posts by wpengine
Where to Purchase and Display Online Advertising
As more readers move from printed newspapers and magazines to online sources, online advertising should become an increasingly important figure in your marketing efforts. If your ideal client base is…
Read MoreUsing Speaking Engagements to Build and Raise Awareness
Scheduling speaking engagements is an effective, yet sometimes overlooked, way of spreading the word about your products, services, or business to prospective clients. Unlike advertising efforts, speeches place a face…
Read MoreHow Much Is Too Much Communication?
The goal of every business owner is to keep the company’s name on the mind of all potential customers. To accomplish this, direct mail, email, and text message marketing communications…
Read MoreHow to Sell to Baby Boomers in the Current Economy
The baby boomer generation is the largest age demographic you can market to, although many advertisers ignore their massive potential for spending. In today’s tough economic times, successfully targeting your…
Read MoreBenefits of Outsourcing Marketing Efforts
Your business’s marketing plan can either make or break your success. To be effective, creative marketing takes time, energy, and the ability to consistently dream up fresh ideas. Many small…
Read MoreWhen and How to Distribute Your Own Product
So, you’ve created a new product that you think could enrich the lives of potential buyers. Development is finished, and you think you are ready to sell. The problem is…
Read MoreConsumer Behavior
Understanding the way consumers think, act, feel and make decisions can be a great tool in marketing. Marketing strategies and campaigns can be improved or altered to effectively reach or…
Read MoreHow Packaging Can Help Market and Sell Products
Chances are, you’ve probably been tempted to buy a product just because of the awesome packaging it came in or because it stood out from other similar products. Research shows…
Read MoreKeeping Clean: Complying with Advertising Laws
Some advertisements make outlandish claims or bash the competition, some boast bogus testimonials, and some are just downright deceptive! Where do you draw the line to make sure your business…
Read MoreMarketing to Moms
Most men, if asked, will readily admit that when it comes to purchasing, their wives make most of the decisions. Research shows that women make 85 percent of the brand…
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