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The Marketing Mix
by Doug Engel As a marketing professional, I feel it is important to be able to offer my clients access to whatever various types of marketing will work best…
Read MoreTips for Keeping Your Market Current
Don't let your marketing efforts go stale! We know it's hard to let go of marketing campaigns that served you well in the past, but tired slogans, graphics, and concepts…
Read MoreMake Your Marketing “Greener” and Save Money
How much do you spend, and waste, on your advertising campaigns? You no longer need to sacrifice trees or finite energy sources to spread word about a business. As more…
Read MoreAMA Event Recap: 4 Marketing Trends Brands Can Not Ignore
Just in case you missed it last week, Bernie Borges delivered an excellent and informative presentation about marketing trends you need to be paying attention to: Social Business Employee Branding…
Read MoreMeet the AMA Board: Sean Halter
Sean Halter is the Immediate Past President for AMA Tampa Bay. Sean has been helping companies, big and small, grow their business for almost 15 years through creative use of…
Read MoreCUSTOMER SERVICE: Keys to Success
by Jennie Jordan “Customer no service.” Have you ever said to yourself, “How do they stay in business?” Have you ever been caught in an auto-answer hell desperately pressing “0”…
Read MoreThe Hangover: How to Successfully Recover From a Social Media Mishap
Don't let a little slip-up on the internet hold you back from your goals. For all the benefits social media provides marketers and business owners, it does have one little…
Read MoreAMA Tampa Bay Video: Interview with Tom Hoof
A few months back we hosted an event focused on branding with Tampa Bay Rays VP of Marketing and Communications Tom Hoof. The Tampa Bay Rays baseball team has an…
Read MoreTips for Reaching the Fast-Growing Hispanic Market
Who are your advertisements reaching? We live in a diverse community, and it would be a mistake for businesses to only advertise to one racial demographic.The Hispanic market is expanding…
Read MoreMeet the AMA Tampa Bay Board: Doug Engel
AMA Tampa Bay board member Doug Engle is very passionate about promotional marketing! Doug has 25 years of promotional marketing experience and founded Logomotive in 1998. Logomotive is a promotional…
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