The Marketing Mix

by Doug Engel   As a marketing professional, I feel it is important to be able to offer my clients access to whatever various types of marketing will work best…

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Meet the AMA Board: Sean Halter

Sean Halter is the Immediate Past President for AMA Tampa Bay. Sean has been helping companies, big and small, grow their business for almost 15 years through creative use of…

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How Do You Define Marketing?

  by Greg Millman, President AMA Tampa Bay If you are reading this blog, it is likely you are a marketing professional.  Hopefully, you are also a member of AMA…

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Types of Resumes

Have you ever experienced frustration with the traditional outline for resumes? Maybe you've noticed that your particular skill set and work history isn't put in its best light when you…

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Marketing to Gen Y: Best Techniques

If you're hoping to appeal to today's teens and twenty-somethings, you're going to need to develop some new tricks. Although this generation has money to spare – and they enjoy…

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8 Holiday Marketing Mistakes to Avoid

December is almost halfway over, and hopefully your holiday marketing efforts are in full swing. While families slow down and enjoy each other’s company during this time of year, many…

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