Communicating A Brand’s Voice

A company’s brand is developed by its voice – this is the language, imagery, and tone used to connect with an audience. The voice has to be consistent and authentic…

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5 Best Content Marketing Tips

Looking to boost your profits? Quality content marketing can bring in multitudes of fresh faces from your target demographic. The free content you provide for your blog, Twitter page, Pinterest…

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Marketing to Latin Customers

The United States is becoming more racially and ethnically diverse every day. It is important that companies recognize these changes in the ethnic makeup of our country so they can…

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Straight Talk or Industry Jargon?

What is the best way to communicate with your customers? Do you approach them in a completely straightforward manner while emphasizing your brand’s exceptional qualities, or do you use lingo?…

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Information Influences Perception

Consumers tend to do some research, especially before they make a major purchase. The question for marketers becomes how to get your products in front of consumers during this research…

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