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AMA Tampa Bay

Continued education

Keep growing as a marketer.

Earn a Professional Certified Marketer® (PCM®) credential from the American Marketing Association, join a network of more than 6,000 PCMs, and keep learning all year with AMA Tampa Bay.

Explore certifications Ways to keep learning
01 » WHY GET CERTIFIED

Prove what you know.

The PCM® credential is designed for marketers who want to advance their careers, fill knowledge gaps and stand out to peers and employers.

Credibility

A credential from the American Marketing Association that shows stand-out knowledge.

Career advancement

Many employers value certifications when they consider promotions.

Skill validation

Fill knowledge gaps and prove you can solve modern business challenges.

On your schedule

Every program is self-paced and online, so you learn when it works for you.

02 » THE CERTIFICATIONS

Four PCM® credentials to choose from.

Pick the area you want to grow in. Each program links to its current details, including pricing, on ama.org.

PCM® · 16 hours of self-paced online learning

Marketing Management

Marketing strategy, research and analytics, pricing, customer behavior and segmentation, and product and service positioning.

See the program (opens in a new tab)
PCM® · 15 hours of self-paced online learning

Content Marketing

Modern content marketing, content operations, standards, audience, storytelling, measurement and storymapping.

See the program (opens in a new tab)
PCM® · 30 hours of self-paced online learning

Digital Marketing – PRO

Social media, paid search, email, SEO and analytics, and content marketing.

Dual certification with the AMA and DMI

See the program (opens in a new tab)
PCM® · Self-paced online learning

Digital Marketing Expert

Digital strategy and planning, search and channels, digital selling, customer experience, social media, eCommerce, and leadership.

Dual certification with the AMA and DMI

See the program (opens in a new tab)
03 » HOW IT WORKS

From first module to PCM®.

  1. 1

    Choose a program

    Pick the certification that fits your role or the skills you want to build.

  2. 2

    Learn at your own pace

    Work through the self-paced online course on your schedule.

  3. 3

    Earn your PCM®

    Join a network of more than 6,000 Professional Certified Marketers.

  4. 4

    Keep it current

    Maintain your credential through continuing education, or recertify by retaking the exam.

04 » KEEP LEARNING ALL YEAR

Continued education, close to home and online.

Certification is one step. These keep your skills sharp between credentials.

AMA TAMPA BAY

Workshops and panels

Local learning events with Tampa Bay marketing leaders, with member pricing all year.

See upcoming events
AMA TAMPA BAY

Webinar recordings

Missed a virtual workshop? Watch past sessions with marketing experts on demand.

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MEMBERS

Free training for members

Training courses included with your AMA membership.

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MEMBERS

Members-only programming

Webinars and sessions available only to AMA members.

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AMA.ORG

On-demand courses

Learn by topic with the AMA’s on-demand courses.

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RECENT SPEAKERS
  • Alexa PhillipsFounder & CEO, Bright Eyes Creative
  • Christina UnkelPresident & GM, Tampa Bay Sun FC
  • John LicatoAI Researcher & Tech Entrepreneur, USF
  • Heather RobyakVP of Marketing, ContinuumCloud
See all speakers

Ask a PCM on our board

Meet the full board
Evan Brenner
VP Collegiate
Evan Brenner

Evan, PCM, is Marketing Content Team Lead at Geographic Solutions and a digital marketing and communications professional with 14 years of experience.

Alfred Goldberg
VP Technology
Alfred Goldberg

Alfred, PCM, is with Absolute Marketing Solutions in Tampa, a public speaker and instructor, and served as AMA Tampa Bay chapter president in 2023–2024.

Not a member yet?

Membership includes national AMA learning resources plus member pricing on every AMA Tampa Bay event.

See membership plans
Evan Brenner
YOUR CONTACT

Questions about PCM certification?

Reach out to Evan Brenner, VP Collegiate.

Email Evan