Social Media Goes Beyond Marketing

Is it time to invest your energy into social networks?  The advanced benefits of social media go beyond standard marketing strategies. If you run a small business or manage marketing…

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Making Big Data Useful

You may know about Big Data, but do you know how to make it useful for you and your business? Big Data is a phrase that's getting a lot of…

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Hispanics & Social Media

Social media is a growing influence among the Hispanic demographic. Are you making the most of it? If your social media marketing strategies aren't targeting the large Hispanic demographic in…

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Current Trends in Holiday Marketing

Are your holiday marketing efforts really reaping the results you want? Many businesses receive a large majority of their annual business during the holiday season. If this is true for…

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Signs Your Business Needs Rebranding

Is your brand drawing in new business and instilling loyalty in existing customers? There are few things more important to your professional success than the branding of your business. Is…

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Meet the AMA Board: Ann Sullivan

Ann Sullivan is director of client services at Genesis Direct and the former AMA Tampa Bay Treasurer. Here is a look into the marketing mind of Ann and her goals…

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