Social Media Updates Marketers Can Take Advantage Of

Is your business making the most of social media?

Social media updates occur often, so it can be hard to keep up with the latest trend and decide where to focus your marketing efforts. Take advantage of popular new social media trends to develop buzz, increase interaction, and spread the word about your brand.

Facebook Replies and Photo Comments
In recent months, Facebook has rolled out two comment features that marketers can use to their advantage. Replies to comments allow marketers to target specific clients, while with photos on comments, a marketer has the opportunity to place an image directly in front of an individual consumer.

Example 1: A customer has a bad experience at a restaurant and comments on the restaurant's most recent status. With new replies to comments, a manager can reply directly to the individual instead of an entire comment thread.

Example 2: A customer comments on a status or photo post to ask a specific question about a product. Now reply with a photo of the exact product in question. Or, post a status inviting fans to share photos of their favorite products from your business to increase visibility and interaction.

Six-second films sound like they might be too short to be effective, but Vine has taken the social media world by storm since it was introduced earlier in 2013. Does your business or brand have a strong visual component? Vine could be the perfect place to showcase stores, products, or storylines through mini-videos.

A few tips:

  • Keep the concept to the six-second timeframe.
  • Make your marketing message clear.
  • Take advantage of the features the app offers.
  • Keep your storyline succinct.

Video for Instagram
The filters you know and love, now in 15-second video format. Does your business already have an Instagram following? Give fans a behind-the-scenes tour or sneak peek using Instagram video. Show them how a product is made, or offer an exclusive video discount. Get creative! 

Social media is a valuable way to reach consumers. To learn more about how AMA Tampa Bay can help you use social media to make the most of your business, visit our website today!

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