Posts by amasite
What’s the Buzz on Daily Deals Benefiting Businesses?
Daily deals or group buying sites like Living Social and Groupon have become extremely popular among consumers, but you may ask, “Can this discount model work in the B2B segment…
Read MoreCreative Advertising Placements (and why they work!)
Have you ever been in the bathroom stall and noticed a plaque full of advertising? You probably read it, too! How about when you’re pumping gas at the gas station?…
Read MoreHow to Know When and Why You Might Need a Mobile Website
Kevin Hourigan, President and CEO, Bayshore Solutions One of the closest relationships people have today is with their mobile device (judged by constant proximity to it and instant attention paid…
Read MoreMarketing to Latin Customers
The United States is becoming more racially and ethnically diverse every day. It is important that companies recognize these changes in the ethnic makeup of our country so they can…
Read MoreUsing Email Marketing Campaigns Effectively
Email marketing is an extremely valuable tool that allows you to communicate easily with your audience, relaying useful information, furthering promotion, and keeping open the lines of communication. However, with…
Read MoreAdding Value through Customization
One need not be a control freak to have an innate yearning to have some sway over the world. When it comes to the things that people spend their hard…
Read MoreIdentifying Target Markets/Demographics
Successful businesses do not always need to attract a large client base. Many products and services appeal to only a small and devoted niche or market. Before you begin a…
Read MoreHow to Use Search Engine Marketing
You’ve spent countless hours creating a website for your business. It has a professional, eye-catching design. It contains useful, rich content, and convincing copy about your products and services. So…
Read MoreThe Seven Deadly Sins of Email Marketing
In our increasingly technological world, email, blogs, mobile marketing and videos are the way of the future. With direct mail campaigns set to drop 17% during 2011, the marketing budgets…
Read MoreTo Text or Not to Text
With every new technology comes a new means of reaching customers. The U.S. Postal Service provided the platform for direct mail. AOL, Internet Explorer and the like made email marketing…
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