Posts by amasite
An Overhaul for Mr. Mom
The face of the American family is not the same as it was a decade or two ago. Gender roles are changing as a result of the modernization of our…
Read MoreNewspapers are Dying and It’s Our Fault
This post definitely isn’t the first time that you have heard of the demise of the newspaper. Readership is down, which isn’t good for publishers, but the real reason, as…
Read MoreInformation Influences Perception
Consumers tend to do some research, especially before they make a major purchase. The question for marketers becomes how to get your products in front of consumers during this research…
Read MoreLeveraging Trends
Marketing is about communicating with people and getting the word out about your brand. In order to effectively communicate, a marketer must know what the people they are talking to…
Read MoreBetter than Buzz? Building Word-of-Mouth Advertising
There is a lot of uproar about building buzz and getting your brand out there. While you definitely want people to be talking, you may be better served to look…
Read MoreRubber Brands
When it comes to building a brand, it can become far too easy to set your sights too high. Niche brands sometimes become successful and want to become all-encompassing in…
Read MoreRebranding is an Involved Process
When sales are down or a company feels that their competitors are outpacing them, the marketing department often ends up being assigned a job. They are generally told that things…
Read MoreHyperlocal Targeting: Does it fit Your Needs?
One of first things that businesses consider when either starting or growing operations is location. You must be located so as to be accessible to customers. These days the internet…
Read MoreUnwavering Individual Contributions, Key to Chapter Success
By Colleen Chappell, Immediate Past President, AMA Tampa Bay The chance to serve as chapter president of an international organization is a once in a lifetime opportunity. As president of…
Read MoreSave Your Silver Bullets for Slaying Werewolves: Marketing And Marketing Research Require An Arsenal Of Understanding
By Jay L. Roth, President, J. L. Roth & Associates, www.jlrothassoc.com Magic bullets only exist in fairy tales and fantasies. Marketing success requires understanding consumer needs (be they the needs…
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