To Text or Not to Text

With every new technology comes a new means of reaching customers. The U.S. Postal Service provided the platform for direct mail. AOL, Internet Explorer and the like made email marketing…

Read More

An Overhaul for Mr. Mom

The face of the American family is not the same as it was a decade or two ago. Gender roles are changing as a result of the modernization of our…

Read More

Straight Talk or Industry Jargon?

What is the best way to communicate with your customers? Do you approach them in a completely straightforward manner while emphasizing your brand’s exceptional qualities, or do you use lingo?…

Read More

Is Twitter a Marketer’s Friend?

Social media marketing is by now a staple product line at ad agencies as well as internal marketing departments. People are hooked on social media, so if a brand wants…

Read More

Information Influences Perception

Consumers tend to do some research, especially before they make a major purchase. The question for marketers becomes how to get your products in front of consumers during this research…

Read More

A Look Ahead

2010 is wrapping up quickly. We hope your holiday marketing campaigns are proving to be successful and your fourth quarter is finishing on a bright note. Next year will present…

Read More

The (Advertising) Revolution Will Be Televised

Technology and lifestyle trends are working together to change advertising. They are making significant alterations to how marketing communications are developed and delivered. Advertising is not static; it will constantly…

Read More

Bringing in a Ringer

Celebrity endorsement is a staple of the advertising industry. If you market to consumers, this tactic can be successful regardless of what product or service you sell. One night of…

Read More