Posts Tagged ‘American Marketing Association of Tampa Bay’
The Impact of Influencers
Why this new way of Marketing is here to stay… a while! The term “influencer” is not new by any means; it has been around since the 1600’sand the term…
Read MoreWhy Tampa Bay is a Perfect Home for Marketing Professionals
Nowadays, people no longer have to settle in one place for the rest of their lives. For example, if you’re a marketing professional living in a place that can’t provide…
Read More‘Dreams of Dali’ virtual reality proves a real success
By Mike Stephenson Few think of museums as cutting edge, but when your institution is devoted to surrealist artist Salvador Dali you learn to open your mind to possibilities. “He…
Read MoreMarketing to Latin Customers
The United States is becoming more racially and ethnically diverse every day. It is important that companies recognize these changes in the ethnic makeup of our country so they can…
Read MoreDon’t Forget the Second “P”: The Changing Face of Distribution
Business students often learn about the four P’s of marketing: product, place, price, and promotion. In order to make a sale, all four principles must line up for the potential…
Read MoreThe Changing Face of the Web
For years, Google searches, e-mails, and instant messages dominated the internet. Those looking to make a space for themselves or their businesses in cyber space would sign up for a…
Read MoreIs Bing Gaining on Google?
Since the launch of Microsoft Corporation’s new search engine, Bing, in June of 2009, the blogosphere has been abuzz with the question: Can Bing topple Google? Some say yes and…
Read MoreOutdoor Advertising: Explore Your Options
Thanks to the technological revolution, the sky is the limit where outdoor advertising is concerned. Laser graffiti splashed across buildings in London, advertising on runway couture in Johannesburg, and an…
Read MoreCentaur or Celestial Horse? Cultural Confusion in Brand Imagery
By Timm Sweeny President, SIL Group Regardless of where they are from, the city or the countryside, few Chinese are indifferent to cognac. China ranked 8 out of 153 countries…
Read MoreGiving away the House
Basic knowledge of social structures or people in general dictates that people love free stuff. You can call it a promotion, a product sample or whatever you would like, but…
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