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The Pieces of Our Online Community Puzzle: Rebranding AMA Tampa Bay
Listen up, AMA Tampa Bay members! We’re gearing up to do some serious community building online. Last week, we announced the selection of Fry Hammond Barr to help us build…
Read MoreAn Open Letter to Marketers in the Tampa Bay Area.
This is an open letter addressed to those established marketing professionals who have made Tampa Bay home while working tirelessly in a field that seemingly changes as fast as the…
Read MoreBuilding a New Digital Hub
You will hear a lot of talk over the next several months about the big changes we have in store at the AMA Tampa Bay. We wanted to give you…
Read MoreGetting Personal: A Lesson Learned from Genesis Direct
This was my first time visiting Genesis Direct headquarters. While it was a beautiful building, I saw things you might expect – a lobby, a receptionist, a couch, some magazines……
Read MoreEmail Marketing Tips
According to a study done by McKinsey & Company, email is nearly 40 times more effective in obtaining customers than Facebook and Twitter are. Email will serve you well in your…
Read MoreApps for Marketing Gurus
There are quite a few apps useful to marketers. The apps listed here focus on organizing information, managing social media, managing contacts, blogging, and web analytics/SEO. This list only scratches the surface in terms of informing marketers about useful apps. However, the apps on this list can be useful to almost any business.
Read MoreHow Businesses Get in Gear for the Holiday Season
Yes, it's still August, but that doesn't mean that you should wait to make your marketing campaign for the holidays. Even though the weather in Tampa is hot and summer-like…
Read More5 Fundamentals of Marketing a Non-Profit
Help your non-profit organization stand out with these smart marketing strategies. Working with a non-profit organization's budget can turn successful marketing into a challenge. When marketing a non-profit, try these…
Read MoreSix Tips for Your Marketing Resume
Seeking a career in marketing? Give your resume a boost with these helpful tips! Rising above the pack to get noticed by a hiring manager may seem like a challenge,…
Read MoreHow to Win at Reputation Marketing
Take advantage of reputation marketing to rise above the competition. The rise of modern technology has allowed for consumers to swiftly react to their experiences at places of business by posting…
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