How Businesses Get in Gear for the Holiday Season

Posted on August 19, 2013 by

Yes, it's still August, but that doesn't mean that you should wait to make your marketing campaign for the holidays.

Even though the weather in Tampa is hot and summer-like pretty much all year round, the holiday season will be approaching fast. As consumers, we may not even start to think about holiday shopping until at least November, but for advertising and marketing professionals, the season gets an early start.

Planning ahead
Many retailers and businesses start planning for the holiday season sales before the school year begins. So much time and effort is put into planning that they need to have their ideas finished and put into place fairly quickly. You also want to be sure that your campaign is fresh and new. Never recycle ideas from previous years. Tap into your imagination!

Quick changes
You may have noticed that many stores decorate early for various holidays, which means that you see Halloween items in September and Christmas decorations as early as October. When you celebrate Thanksgiving as well, there isn't a whole lot of time for preparation in between. When you're ready for the quick turn-around, everything will go according to plan.

Being ready
When the holiday season actually begins, make sure that you have everything in place to make your seasonal campaign a success. You can even keep your creative juices flowing and do year-round marketing for the holidays.

Make sure that you're ready for anything when it comes to marketing your business professionally and successfully. Keep checking out the AMA Tampa Bay website for more insider tips, tricks and the latest industry news.

Posted in More and tagged Advertising, AMA Tampa Bay, American Marketing Association, black friday, business, campaign, Clearwater, Florida, gifts, holiday season, mall, Marketing, NRF, retail, sales