Social Media Marketing
Micro-Influencers: A true connection to followers
There is immense power in familiarity, especially when it comes to people. We trust who we know, which is why celebrities have traditionally been highly sought after for marketing campaigns…
Read MoreInfluencer Marketing is Here to Stay
The influencer marketing industry has increased rapidly over the past few years. While some argue that the industry has become widely over saturated, influencer marketing is certainly here to stay.…
Read MoreMark Zuckerberg’s Head Is On Fire (But Facebook Isn’t Dead)
Most of us have seen the doomsday articles about Facebook in the past few months and pictures of Mark Zuckerberg’s head on fire. The latest algorithm change earlier last month…
Read MoreSnapchat: Should you dive in, and how can you tell if you’re swimming or sinking?
Recently, Snapchat sold 145 million shares at its IPO and is now valued at a cool $25 billion. According to The Economist magazine, Facebook tried to buy Snapchat for $3…
Read MoreVisual marketing and communications: Setting your plan in motion
By Mike Stephenson More than 60 percent of marketers and small business owners say they plan to invest more in video marketing this year. Visual marketing and communications are…
Read MoreVisual marketing and communications: How to make photos and graphics
By Mike Stephenson With visual marketing and communications becoming dominant, more and more companies are focusing on the how to of incorporating visual content into their efforts to get their…
Read MoreVisual marketing and communication: It’s important to show your work
By Mike Stephenson Your Facebook feed is cluttered with photos, videos and graphics. Your attention constantly bounces from checking your Twitter feed to skimming your email to thumbing out a…
Read MoreMicrosoft® Event Recap: Tell Your Story Through Customer Experiences
By Erin Hardy. AMA Tampa Bay welcomed Miri Rodriguez (@MiriRod), Microsoft’s Delivery Development Lead in Social Media and Communities, as the guest speaker on Thursday, January 26. Approximately 100 attendees…
Read MoreAMA Tampa Bay launches #MOYAMA contest
By Mike Stephenson The AMA Tampa Bay Marketer of the Year event is approaching and here’s your chance to help. Share hashtag #MOYAMA between now and Feb. 15 to help…
Read MoreEvent Preview: Why Microsoft Keeps It Real on Social Media
By Erin Hardy Having a solid social media strategy and plan is no longer an addition to traditional marketing methods. Major brands like Microsoft understand that social media is a…
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