By Keira Myers
As a business, you need to think about ways to grow. There are many digital marketing strategies at your disposal, but the one that has a lot of potential to succeed is social media advertising. Let’s see how you can improve your social media reach and help your business.
Millions of people use social media every day. However, not all of them are your customers. If you try to appeal to everyone, you will not be able to build a successful business. A lot of your time will be wasted on people who are not interested in what you offer.
It would be best if you instead focused only on your targeted audience. Spend your time and resources on people who care about what you do. Instead of trying to win others over, work with those already interested in your product.
If you follow this strategy, you can create engaging content that will speak directly to your audience. That is how you can build a personal relationship with your clients and strengthen your business.
Let’s be honest; there are no customers without content. It is the main reason why people seek your business. They need valuable information or products and services that can solve their problems. When it comes to social media, everyone wants to see something of value.
Once you understand who your audience is, you can create unique, niche-specific content. Furthermore, you need to consider different factors like:
- When are your customers using social media?
- What social media apps are your customers using?
Let’s analyze these two factors to understand why they are so important.
The way to succeed in social media and increase the visibility of your business is to publish your posts at the right moment. You could create a quality post that could add value to your clients. However, if you publish it when no one is online, it will get lost in the feed, and just a tiny percentage of your clients might see it.
Think about this! You need to understand when your clients are the most active. An excellent way to find out is to look at the activity on your profile. Analyze the time they make comments, like your content, etc.
Also, consider who your audience is. If your clients are grown-up people with jobs, do not post content during work hours. If you are targeting a younger audience, think about when they are in school. Timing is everything.
Let’s just stop for a moment to think about how many social media platforms there are. Today there are more than 120 different social media apps, and all of those can benefit your business. However, that does not mean you should create business accounts on every one of them.
First of all, it is physically impossible to manage that many accounts. You will either have to spend a lot of money on hiring people to manage every account, or you will have to prioritize specific accounts at specific times. The other accounts will suffer, which will create inconsistencies and even push away some users.
With that in mind, how can you decide what social media platforms to use? The answer is simple: just be where your targeted audience is. Do a little survey and find out what social media platforms your clients use. A good thing is that there are maybe 5 or 6 social media apps that are at the top of the popularity list. That substantially shortens your choice and makes things easier.
If you only focus on 2 or 3 apps, you will be able to achieve much more. And your customers are already there, so you don’t have to think about strategies to make people sign up for more social media platforms just so they can communicate with your business.
It is really difficult to succeed in social media if you have to start from scratch. Building your base of followers or subscribers is a lengthy process. If you wish to increase your reach and boost your business much faster, you need to find clever ways to speed up the process.
The best way to do this is if you partner with an influencer. They already have an established base of followers. All they need to do is to create some promotional content about your business and publish it. In a matter of minutes, thousands, or maybe even millions of people, will see that content and hear about your business.
When partnering up with influencers, consider the size of your business as well. If you are a small startup, it would be better to work with nano or micro-influencers. They don’t have as many followers as bigger influencers, but that could be a good thing.
First of all, they will be cheaper to hire. Second, they probably don’t have a lot of business partners, so they will have more time to dedicate to your business.
And finally, you can slowly grow your business at a pace you are comfortable with. Let’s say you just started running a commercial moving company in Florida. Your clients want to ensure safety with experts and they are only interested in quality movers. If you work with a mega influencer, they will expose your business to hundreds of thousands of potential clients. You now don’t have the capacity to service everyone and maintain the quality. Your business will become overwhelmed with a huge amount of customers, and you will not be able to keep up.
As you can see, there are many different strategies to improve your social media reach. As a final piece of advice, do not be afraid to try new things. Research viral posts and understand the dynamics of creating social media content. Whenever something new happens, those who post about it first get the most out of it. Social media trends have a huge impact on the success of your profile. Just remember that you need to focus on your targeted audience and create relevant and valuable content. That is how you will surely benefit from social media.
Keira Myers is a social media content creator and a professional writer with over 10 years of experience. She is very passionate about helping people develop and grow on a professional plan. As a writer, she enjoys engaging with her readers, sharing her thoughts, and discussing ideas.