Communicating A Brand’s Voice

Posted on April 29, 2016 by Communicating A Brand’s Voiceamasite

A company’s brand is developed by its voice – this is the language, imagery, and tone used to connect with an audience. The voice has to be consistent and authentic…

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Member Spotlight: Ashley Carl

Posted on April 20, 2016 by Member Spotlight: Ashley CarlAnne Myers

AMA Tampa Bay’s Member Spotlight: Ashley Carl, Executive Director of College Relations at Hillsborough Community College A monthly feature for our members to learn from the insight and experiences of…

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How IKEA uses Analytics to Shape the Customer Journey

Posted on March 31, 2016 by How IKEA uses Analytics to Shape the Customer Journeyamasite

On April 21st, Mary Lunghi, Market Intelligence Director of furniture retail giant IKEA, will speak to AMA Tampa Bay members about how data influences the customer experience. Anyone who has visited IKEA knows it is far from the typical furniture retailer. The reason has much to do with data, and Lunghi sits at the helm of IKEA’s data collection and analysis.

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Marketer of the Year Recap

Posted on March 28, 2016 by Marketer of the Year RecapAnne Myers

AMA Tampa Bay held its inaugural Marketer of the Year (MOY) event Wednesday, March 23rd at the Centre Club. The ceremony recognized those marketers judged to deliver the best results-driven…

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Member Spotlight: Wes Strickland

Posted on March 15, 2016 by Member Spotlight: Wes StricklandAnne Myers

AMA Tampa Bay’s Member Spotlight: Wes Strickland, Vice President of Marketing at Grow Financial Federal Credit Union A monthly feature for our members to learn from the insight and experiences…

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