Industry Trends
Our new focus: Gen Z
Decades ago, consumers would adapt their wants and needs to what was offered in the market. This dynamic has changed as consumers now have a voice and companies are the…
Read MoreMark Zuckerberg’s Head Is On Fire (But Facebook Isn’t Dead)
Most of us have seen the doomsday articles about Facebook in the past few months and pictures of Mark Zuckerberg’s head on fire. The latest algorithm change earlier last month…
Read MoreCMI’s Joe Pulizzi, Content Marketing Process – Audiences First
As I stood next to my fellow Tampa Bay AMA members and watched Joe Pulizzi write “Be Epic” in my newly published Content Inc. book, I thought… how appropriate. Pulizzi,…
Read MoreHealthcare Marketing in Tampa Bay Needs to Focus on Patients as Consumers
By Mike Stephenson As healthcare marketing in Tampa Bay and elsewhere becomes increasingly competitive, Jim Jacobsohn advises doing what any marketer would do: “Think about your strengths … and advertise…
Read MoreVisual marketing and communications: Setting your plan in motion
By Mike Stephenson More than 60 percent of marketers and small business owners say they plan to invest more in video marketing this year. Visual marketing and communications are…
Read MoreVisual marketing and communications: How to make photos and graphics
By Mike Stephenson With visual marketing and communications becoming dominant, more and more companies are focusing on the how to of incorporating visual content into their efforts to get their…
Read MoreVisual marketing and communication: It’s important to show your work
By Mike Stephenson Your Facebook feed is cluttered with photos, videos and graphics. Your attention constantly bounces from checking your Twitter feed to skimming your email to thumbing out a…
Read MoreChatbot Assists in Marketing and Sales
Chatbot is defined as a computer program that is designed to simulate conversation with human users, mostly used over the internet. If you’ve ever asked Apple’s Siri or Android’s Cortana…
Read MoreThe AMA Tampa Bay Winning Super Bowl Ad Is…..
AMA Tampa Bay members gathered to hear advertising expert Scott Sheinberg, Executive Vice President of 22squared, discuss Super Bowl Advertising. We watched 16 ads and voted on one winner. With many…
Read MoreA Personal Perspective on Super Bowl Commercials and More
As a preview for the 2nd Annual Big Game Ad Watch Party (click here for more information), we did a short interview with our emcee Scott Sheinberg, Executive VP of…
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