Posts by amasite
The AMA Tampa Bay Winning Super Bowl Ad Is…..
AMA Tampa Bay members gathered to hear advertising expert Scott Sheinberg, Executive Vice President of 22squared, discuss Super Bowl Advertising. We watched 16 ads and voted on one winner. With many…
Read More1st AMA Tampa Bay Hall of Fame Award goes to…
The AMA Tampa Bay’s first Hall of Fame Award goes to……. At the Marketer of the Year awards ceremony on March 23rd, the Publix marketing team will be honored as…
Read MoreTampa Bay Lightning: Transforming a Brand… Event Recap
One hundred AMA Tampa Bay members and guests gathered for a lunch event at Amalie Arena on January 13. We sat in the beautiful club seating section where we could…
Read MoreTampa Bay Lightning: The Master of Experience Marketing
Things are used, replaced, and then forgotten. Experiences remain in the mind for a lifetime. We, AMA members, market brands, products, and services and we are experts at it…but many…
Read MorePursuit of Sports Fan Engagement
The Tampa Bay Lightning took the #3 spot in ESPN Magazine’s 2015 Ultimate Standings, Go Bolts! The Lightning beat out legendary franchises such as the Dallas Cowboys, Chicago Bulls, and…
Read MoreFacebook: Interactive Articles
Facebook’s Instant Articles provide publishers the opportunity to insert fast, interactive articles in Facebook news feeds. Publishers like the New York Times, Buzzfeed, and National Geographic were some of the…
Read MoreMembership Drive: AMA Tampa Bay Leaders Speak About What Membership Means to Them
One of the main purposes of AMA, like most professional associations, is to offer professional benefits to members by connecting them with one another. While all AMA Tampa Bay members…
Read MoreHow Phone Interviews can Sabotage Your Hiring Efforts
For those of you who are interested in our job board or are seeking advice related to job hunting, executive recruiter Olivia DeLuca wrote an article a while ago that covered…
Read MoreFlorida Blue’s Victoria Edwards: Content Strategist
If you’ve had the pleasure of meeting Victoria Edwards, you know within the first few minutes that you’re in the presence of a marketing dynamo. She is essentially a self-taught professional…
Read MoreStorytelling Reinvented Through Video Marketing: Mad Bear Productions
Mad Bear is a video marketing and branding company that uses a mix of video and storytelling to artfully communicate a company’s message and create an emotional connection between a…
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