Posts by amasite
2021 Digital Marketing Trends
As the year 2020 is almost over (hard to believe right?), our attention shifts to goals and objectives for the year ahead. In order to stay competitive, we need to…
Read MoreWhy UX & Marketing Go Hand-in-Hand
What is UX? Let’s begin by defining what UX is. UX stands for user experience. It focuses on empathizing and enhancing the end-user experience by finding appropriate solutions to their…
Read MoreThe Podcast World for You & Your Business
Picture this: You wake up, do your morning routine, make coffee, sit at your desk (or wherever your workspace is) and stare at a screen for 8+ hrs. Does this…
Read MoreUniversity of Tampa offers Free Lecture Series on how to navigate through the turbulent and uncharted waters of today’s global pandemic.
What can leaders do to navigate and steer businesses through the turbulent and uncharted waters of today’s global pandemic? How can leaders capitalize on business opportunities and minimize the impact…
Read MoreLocal Businesses: Adapting During COVID-19
Here we are half-way through 2020, and oh, what a year! This year has been anything but easy. The COVID-19 pandemic has affected our health, our social life, and our…
Read MoreMy business: Eco-Friendly or Eco-Heroe?
Protect the environment. Three powerful words that surround our daily lives. We constantly hear: These measures definitely do help our environment, but are they enough? From a young age, we…
Read MoreVideo Marketing: Is it for me?
Let’s talk about video marketing. What is it? It’s a digital marketing strategy based on the use of audio and visual elements to create and spread content among various platforms. …
Read MoreUT Hosts Agency Career Panel this Wednesday 6-7:30 PM
Subject: Join AMA for a Career Exploration Panel – Open to all! Join AMA UT this week for our BIGGEST EVENT YET! A special panel event featuring Marketing/Advertising professionals from…
Read MoreUniversity of South Florida and University of Tampa Recognized in AMA International Case Competition
Each year the AMA sponsors an International Case Competition for Collegiate Chapters. This year the company was Cotton Inc. and out of 320 entrants USF qualified as a finalist and…
Read MoreList Testing in Direct Mail
“If you mail an entire mailing list the first time you try it, you aren’t testing, you’re gambling.” -Edward Nash [1] When looking at your marketing budget, testing should always…
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