Posts Tagged ‘American Marketing Association’
How to Improve Your Social Media Reach to Boost Your Business
By Keira Myers As a business, you need to think about ways to grow. There are many digital marketing strategies at your disposal, but the one that has a lot…
Read MoreWhy Tampa Bay is a Perfect Home for Marketing Professionals
Nowadays, people no longer have to settle in one place for the rest of their lives. For example, if you’re a marketing professional living in a place that can’t provide…
Read MoreTop Strategies for Defining Your Target Market
A company’s first step in developing a successful marketing plan is to identify its ideal clientele. However, even though defining your target market may seem like a straightforward task, it’s…
Read More‘Dreams of Dali’ virtual reality proves a real success
By Mike Stephenson Few think of museums as cutting edge, but when your institution is devoted to surrealist artist Salvador Dali you learn to open your mind to possibilities. “He…
Read MoreHealthcare Marketing in Tampa Bay Needs to Focus on Patients as Consumers
By Mike Stephenson As healthcare marketing in Tampa Bay and elsewhere becomes increasingly competitive, Jim Jacobsohn advises doing what any marketer would do: “Think about your strengths … and advertise…
Read MoreVisual marketing and communications: Setting your plan in motion
By Mike Stephenson More than 60 percent of marketers and small business owners say they plan to invest more in video marketing this year. Visual marketing and communications are…
Read MoreVisual marketing and communications: How to make photos and graphics
By Mike Stephenson With visual marketing and communications becoming dominant, more and more companies are focusing on the how to of incorporating visual content into their efforts to get their…
Read MoreVisual marketing and communication: It’s important to show your work
By Mike Stephenson Your Facebook feed is cluttered with photos, videos and graphics. Your attention constantly bounces from checking your Twitter feed to skimming your email to thumbing out a…
Read MoreWhy Rebrand AMA Tampa Bay?
We have been slowly rolling out rebranding plans that include our website and logo, among other things. Many of you have asked a very simple, but important question: “Why rebrand?”. Here are…
Read MoreHow Businesses Get in Gear for the Holiday Season
Yes, it's still August, but that doesn't mean that you should wait to make your marketing campaign for the holidays. Even though the weather in Tampa is hot and summer-like…
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