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How to “Captivate” a Captive Audience

By wpengine | March 6, 2012

The best marketers reach out to their audience by locating the places they go and activities they pursue. What kind of ad space could you purchase that your ideal customer…

5 Ways You Can Improve Your Online Reputation

By wpengine | February 28, 2012

Building an online brand and earning a solid reputation takes a lot of time and energy, but it only takes one disgruntled customer with a large enough audience of their…

How Can “Pinterest” Be Used for Marketing?

By wpengine | February 21, 2012

For the past couple of months, a new social media network called Pinterest has been steadily grabbing users left and right into its creative visually-based world. Members of pinterest collect…

Must-Have Mobile Apps for Marketers

By wpengine | February 14, 2012

Whether you went for iPhone or Android – or you sprung for the iPad – there are a plethora of apps out there just waiting to make your daily work…

Social Media: Why It’s a Must for Small Businesses

By wpengine | February 7, 2012

It's not just teenagers logging in to their social media accounts every day to check their timelines and alerts. Many businesses now run their own accounts, which they update as…

How to Successfully Utilize the Blog-O-Sphere for Marketing

By wpengine | January 31, 2012

It seems like everyone has a blog now. Do you? Whereas these internet tools used to primarily house the personal thoughts and opinions of individuals, the blog-o-sphere is now filled…

Five Tips for Landing a Marketing Job

By wpengine | January 24, 2012

Even if the job market may seem grim, there are opportunities for marketing jobs everywhere. Interviewing for a marketing job might prove to be a little more difficult than interviewing…

Marketing Trends to Look for in 2012

By amasite | January 17, 2012

A new year brings new resolutions, expectations and, in marketing, a shift of focus from the year's end to the year that lies ahead. The New Year is a time…

Why Content Is King in Internet Marketing

By wpengine | January 10, 2012

As you turn your attention toward internet marketing, there are several approaches that will get eyes on your website or online store. Search engine optimization, pay-per-click advertising, and social media…

5 Reasons to Listen to Your Customers

By wpengine | January 3, 2012

No matter what your company does, your customers have a lot to say. Whether negative, positive, or neutral feedback, finding and listening to customer opinions is a vital part of…

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