How to Sell to Baby Boomers in the Current Economy
The baby boomer generation is the largest age demographic you can market to, although many advertisers ignore their massive potential for spending. In today’s tough economic times, successfully targeting your…
Benefits of Outsourcing Marketing Efforts
Your business’s marketing plan can either make or break your success. To be effective, creative marketing takes time, energy, and the ability to consistently dream up fresh ideas. Many small…
When and How to Distribute Your Own Product
So, you’ve created a new product that you think could enrich the lives of potential buyers. Development is finished, and you think you are ready to sell. The problem is…
Consumer Behavior
Understanding the way consumers think, act, feel and make decisions can be a great tool in marketing. Marketing strategies and campaigns can be improved or altered to effectively reach or…
New Mediums of Marketing to Children
Children’s interests change frequently, and marketers know they must be able to keep up with new trends and stay on top of the competition. Traditionally, the largest and most popular…
How Packaging Can Help Market and Sell Products
Chances are, you’ve probably been tempted to buy a product just because of the awesome packaging it came in or because it stood out from other similar products. Research shows…
What’s the Buzz on Daily Deals Benefiting Businesses?
Daily deals or group buying sites like Living Social and Groupon have become extremely popular among consumers, but you may ask, “Can this discount model work in the B2B segment…
Creative Advertising Placements (and why they work!)
Have you ever been in the bathroom stall and noticed a plaque full of advertising? You probably read it, too! How about when you’re pumping gas at the gas station?…
Keeping Clean: Complying with Advertising Laws
Some advertisements make outlandish claims or bash the competition, some boast bogus testimonials, and some are just downright deceptive! Where do you draw the line to make sure your business…
Marketing to Moms
Most men, if asked, will readily admit that when it comes to purchasing, their wives make most of the decisions. Research shows that women make 85 percent of the brand…