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Articles from AMA Tampa Bay in Market Research.
Latest articles
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Visual marketing and communications: How to make photos and graphics
By Mike Stephenson With visual marketing and communications becoming dominant, more and more companies are focusing on the how to of incorporating visual content into their efforts to get their…
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Visual marketing and communication: It’s important to show your work
By Mike Stephenson Your Facebook feed is cluttered with photos, videos and graphics. Your attention constantly bounces from checking your Twitter feed to skimming your email to thumbing out a…
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Event Recap – IKEA’s Approach To Marketing Intelligence
AMA Tampa Bay welcomed Mary Lunghi, IKEA’s Market Intelligence Director, as its featured speaker at the Centre Club on April 21st. Ms. Lunghi provided the more than 100 attendees a…
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How IKEA uses Analytics to Shape the Customer Journey
On April 21st, Mary Lunghi, Market Intelligence Director of furniture retail giant IKEA, will speak to AMA Tampa Bay members about how data influences the customer experience. Anyone who has…
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Apps for Marketing Gurus
by, Chiara I. Tedone There are quite a few apps useful to marketers. The apps listed here focus on organizing information, managing social media, managing contacts, blogging, and web analytics/SEO.…
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Consumer Behavior
Understanding the way consumers think, act, feel and make decisions can be a great tool in marketing. Marketing strategies and campaigns can be improved or altered to effectively reach or…
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Identifying Target Markets/Demographics
Successful businesses do not always need to attract a large client base. Many products and services appeal to only a small and devoted niche or market. Before you begin a…
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Not in Retail? Consumer Habits Still Matter
Last week, we looked at the results of Deloitte’s annual Back-to-School Shopping survey. Results indicate that, although they’re nowhere near ready for spending freely, consumers have adopted a less pessimistic…
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