Local News
1st AMA Tampa Bay Hall of Fame Award goes to…
The AMA Tampa Bay’s first Hall of Fame Award goes to……. At the Marketer of the Year awards ceremony on March 23rd, the Publix marketing team will be honored as…
Read MoreA Personal Perspective on Super Bowl Commercials and More
As a preview for the 2nd Annual Big Game Ad Watch Party (click here for more information), we did a short interview with our emcee Scott Sheinberg, Executive VP of…
Read More3 Notable Marketing Campaigns from January 2016
3 Notable Campaigns in January 2016! Below you will find three notable marketing campaigns that are in full swing this month! Each campaign is remarkable in its own way, but all…
Read MoreTampa Bay Lightning: Transforming a Brand… Event Recap
One hundred AMA Tampa Bay members and guests gathered for a lunch event at Amalie Arena on January 13. We sat in the beautiful club seating section where we could…
Read MoreMarketer of the Year, Application Guide
Step-by-Step Guide to the Application Process Don’t Delay…Submit Today! Deadline is January 27!Almost a week until the application deadline. Not sure how to start? The Marketer of the Year (MOY)…
Read MoreTampa Bay Lightning: The Master of Experience Marketing
Things are used, replaced, and then forgotten. Experiences remain in the mind for a lifetime. We, AMA members, market brands, products, and services and we are experts at it…but many…
Read MorePursuit of Sports Fan Engagement
The Tampa Bay Lightning took the #3 spot in ESPN Magazine’s 2015 Ultimate Standings, Go Bolts! The Lightning beat out legendary franchises such as the Dallas Cowboys, Chicago Bulls, and…
Read MoreThe Marketing of Craft Beer
In honor of our upcoming event at 3Daughters Brewing in St Pete on December 3rd, we are exploring the booming craft beer industry. According to Brewers Association, Florida ranks 5th in…
Read MoreForbes: The Top 7 Online Marketing Trends That Will Dominate 2016
As marketers, we all realize the importance of online marketing and we know that its significance will only increase over time. Jayson DeMers, President and CEO of Audience Bloom and contributor…
Read MorePhytel: Master of Technology and Content Marketing
“You can’t have your cake and eat it too.” This age-old cliché has proven true in life and in business, but not for much longer in some cases. The…
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