Branding
Glass Bottom Boat Approach: Rebranding AMA Tampa Bay
“Glass bottom boat” is a term being used quite a bit among AMA Tampa Bay volunteers. What exactly does it mean? The term is a metaphor to describe a philosophy and set of…
Read MoreThe Pieces of Our Online Community Puzzle: Rebranding AMA Tampa Bay
Listen up, AMA Tampa Bay members! We’re gearing up to do some serious community building online. Last week, we announced the selection of Fry Hammond Barr to help us build…
Read MoreWho Uses Consumer Feedback the Best?
The ability to effectively use consumer feedback can set any company apart from the crowd. Seeking out customer opinions will help you choose profitable directions for your company and inspire…
Read MoreTapering Your Brand to a New Economy
In today’s tough economic times, consumers can become fickle. Where you once had a loyal base of customers, tighter budgets have started to motivate brand-hopping based on prices or available…
Read MoreUsing Speaking Engagements to Build and Raise Awareness
Scheduling speaking engagements is an effective, yet sometimes overlooked, way of spreading the word about your products, services, or business to prospective clients. Unlike advertising efforts, speeches place a face…
Read MoreWhat’s the Buzz on Daily Deals Benefiting Businesses?
Daily deals or group buying sites like Living Social and Groupon have become extremely popular among consumers, but you may ask, “Can this discount model work in the B2B segment…
Read MoreRebranding is an Involved Process
When sales are down or a company feels that their competitors are outpacing them, the marketing department often ends up being assigned a job. They are generally told that things…
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