Posts by Scarlett Lopez
The Voice Era of Content Creation
Youtube tutorials, Tik Tok, and Instagram reels have recently shown us the power of video, but is video our only go-to for content creation? What is ClubHouse? Clubhouse is an…
Read More2021 Digital Marketing Trends
As the year 2020 is almost over (hard to believe right?), our attention shifts to goals and objectives for the year ahead. In order to stay competitive, we need to…
Read MoreWhy UX & Marketing Go Hand-in-Hand
What is UX? Let’s begin by defining what UX is. UX stands for user experience. It focuses on empathizing and enhancing the end-user experience by finding appropriate solutions to their…
Read MoreThe Podcast World for You & Your Business
Picture this: You wake up, do your morning routine, make coffee, sit at your desk (or wherever your workspace is) and stare at a screen for 8+ hrs. Does this…
Read MoreLocal Businesses: Adapting During COVID-19
Here we are half-way through 2020, and oh, what a year! This year has been anything but easy. The COVID-19 pandemic has affected our health, our social life, and our…
Read MoreMy business: Eco-Friendly or Eco-Heroe?
Protect the environment. Three powerful words that surround our daily lives. We constantly hear: These measures definitely do help our environment, but are they enough? From a young age, we…
Read MoreVideo Marketing: Is it for me?
Let’s talk about video marketing. What is it? It’s a digital marketing strategy based on the use of audio and visual elements to create and spread content among various platforms. …
Read More2020 Trends: Content Marketing
As the new year comes upon us, we must begin to explore the content marketing trends for 2020. To remain (or upgrade to) a strong competitor in the market, businesses…
Read MoreHyperlocal Marketing
Hyperlocal marketing is one of today’s most -if not the most- popular way of reaching consumers. Hyperlocal marketing is a way of targeting consumers either offline or online, with a…
Read MoreVertical Video: Why now?
Videos have always been shot horizontally, so why change now? As marketers, we understand the power of video. The saying “a picture is worth a thousand words” is more alive…
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