Posts by Scarlett Lopez
Micro-Influencers: A true connection to followers
There is immense power in familiarity, especially when it comes to people. We trust who we know, which is why celebrities have traditionally been highly sought after for marketing campaigns…
Read MoreToday’s Cloud-based Solutions
We have all heard about the cloud, but what exactly is it? We can’t see it or feel it, but we know that the cloud is used by millions of users…
Read MoreGo Green: Trend or Lifestyle?
Within the go green movement, we can find trends like sustainable fashion, zero-waste practices, recycling, reducing single-use plastics, and eating a plant-based diet. The “eco-friendly” movement has increased popularity as…
Read MoreOn the Rise: AI, Chatbots, and Voice Search
The digital era is fascinating and continuously evolving. Who would have ever thought that we could have virtual assistants like Siri and Alexa? Cryptocurrency, online shopping, googling, video chatting, and texting are terms…
Read MoreMarketer of the Year – MOY 2018
Are you ready for the Marketer of the Year Awards? We hope you are as excited as we are. For the fourth consecutive year, Tampa Bay’s American Marketing Association will…
Read MoreOur new focus: Gen Z
Decades ago, consumers would adapt their wants and needs to what was offered in the market. This dynamic has changed as consumers now have a voice and companies are the…
Read MoreAre you protecting your customers?
Companies around the world are driving digital initiatives that help deliver business in more efficient and effective ways. The digital era has helped marketers participate in a two-way conversation instead…
Read MoreShould I add my LinkedIn URL on my Resume?
Today, people are walking into job fairs with their resumes in hand as usual, but with a very different approach. Recruiters are now looking for LinkedIn URLs on the resumes…
Read MoreHow To Effectively Reach Millennials
Marketers continuously adapt their strategies to attract different segments of consumers, but there is one particular segment that gives marketers a harder time: millennials. It’s no secret that millennials are…
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