Posts by Anne Myers
When Your Core Product May Not be Enough – Revisiting the 4 P’s
By Gary Beemer Everyone that has taken a basic marketing class in college was no doubt taught the 4 P’s of the marketing mix. Product has always been at the…
Read MoreThe Marketer’s Job Hunt 103
As a job seeker looking for a marketing position, time is precious. The last thing you want to do is spend time updating your skill set, but it may be…
Read MoreThe Marketer’s Job Hunt 102
Any marketer who has gone through a job hunt knows – whether it’s short or a long drawn out process – that it’s a rollercoaster ride of sorts. From the…
Read MoreTampa Bay Bucs Marketing – Join Us To Learn More
Clear your lunch calendar on October 18th for a trip into the future of Experiential Marketing with the CMO of the Tampa Bay Buccaneers. This offer is too good to…
Read MoreMember Spotlight: Betsy Earle
AMA Tampa Bay’s Member Spotlight: Betsy Earle, Managing Director and Founder of Event Driven Solutions A monthly feature for our members to learn from the insight and experiences of other members…
Read MoreWhy Audience Profiles are Critical for B2B Marketing
By Erin Hardy Most B2B businesses think that audience profiles are a great idea—in theory. The same folks also often think that they know enough, and that official audience profiles…
Read MoreTop 5 Reasons to Attend September Event
Learn how Visit Tampa Bay is shaping our tourism industry. It’s an exciting time to learn about Visit Tampa Bay and their 2016 marketing initiatives, especially if your business or…
Read MoreKrispy Kreme©: Using Social Media to Create Joyous Moments Around the Globe
By Erin Hardy AMA Tampa Bay welcomed Kelley O’Brien, Krispy Kreme’s Director of Social Media Marketing (@KelleyOB) as the guest speaker on Thursday, August 18. Approximately 100 attendees enjoyed O’Brien’s…
Read MoreSweet Tips on Social Media Marketing from Krispy Kreme®
Krispy Kreme is an exemplar of brand building success in the social media world in an industry facing significant challenges resulting from changing consumer attitudes and preferences. According to Kelley…
Read MoreEvent Recap: How Trust, Convenience & Authenticity Drive Uber’s Success
AMA Tampa Bay welcomed Uber’s Senior Marketing Manager Justin Hinote as the guest speaker on Thursday, July 21. Approximately 100 attendees enjoyed Hinote’s insights on marketing to Millennials (19 to…
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