Posts by amasite
Back-to-School Shopping Shows Promise for Marketers
Students in Hillsborough County head back to school today, wearing new clothes and laden with school supplies. Each year, back-to-school shopping brings a boost to the retail market, and this…
Read MoreWhat’s Your Story? Harness the Power of Marketing through Storytelling
As marketers, we often focus on the “next big thing,” straying from the perennial principles of effective marketing to pursue the latest fads or rehash metrics. Yet virtually every new…
Read MoreNew AMA Tampa Bay President – My Look Ahead
For those of you who missed it, on June 22, Colleen Chappell, the AMA Tampa Bay President and President of ChappellRoberts, passed the gavel of leadership to me. After a…
Read MoreWhy Collegiate Outreach?
At AMA Tampa Bay, we make it a point to reach out to the college and university communities in our area. We strive to foster relationships through student chapters at…
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