Archive for August 2011
Consumer Behavior
Understanding the way consumers think, act, feel and make decisions can be a great tool in marketing. Marketing strategies and campaigns can be improved or altered to effectively reach or…
Read MoreNew Mediums of Marketing to Children
Children’s interests change frequently, and marketers know they must be able to keep up with new trends and stay on top of the competition. Traditionally, the largest and most popular…
Read MoreHow Packaging Can Help Market and Sell Products
Chances are, you’ve probably been tempted to buy a product just because of the awesome packaging it came in or because it stood out from other similar products. Research shows…
Read MoreWhat’s the Buzz on Daily Deals Benefiting Businesses?
Daily deals or group buying sites like Living Social and Groupon have become extremely popular among consumers, but you may ask, “Can this discount model work in the B2B segment…
Read MoreCreative Advertising Placements (and why they work!)
Have you ever been in the bathroom stall and noticed a plaque full of advertising? You probably read it, too! How about when you’re pumping gas at the gas station?…
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