Posts Tagged ‘branding’
Tampa Bay Lightning: The Master of Experience Marketing
Things are used, replaced, and then forgotten. Experiences remain in the mind for a lifetime. We, AMA members, market brands, products, and services and we are experts at it…but many…
Read MoreThe Marketing of Craft Beer
In honor of our upcoming event at 3Daughters Brewing in St Pete on December 3rd, we are exploring the booming craft beer industry. According to Brewers Association, Florida ranks 5th in…
Read MoreMeatloaf Rebranding Underway: Part 4 – Iran
In our ongoing Meatloaf rebranding mission (Meatloaf is affectionately known as Loaf), we have studied Loaves in Bulgaria, Germany, France, Italy, and Britain. Loaf was dead set on going on a…
Read MoreLocal Branding: What I learned from Tampa Bay Business Journal (TBBJ)
Small Business Saturday is long gone, but that tiny jewelry store on Main Street is still your bread and butter and people seem to pass by without noticing it. So…
Read MoreRebranding Port Tampa: Q&A with Port Tampa Bay’s Karl Strauch
Have you registered for our April 16th event – Repositioning a Global Brand: A Case Study on Port Tampa Bay – with guest speaker Karl Strauch, VP of Branding Development…
Read MoreBuilding Your Brand in HealthCare
“Every brand makes promises. When a brand consistently fulfills its promises, it builds brand loyalty.” — Leke Alder, International Author To successfully build or redefine your healthcare brand, there’s a…
Read MoreSpecial report – The Marketing of Meatloaf in America is in Crisis!
We, at AMA Tampa Bay, came to the startling realization that, despite the striking similarities between meatloaf and hamburgers, “The Loaf” gets no love and hamburgers take it all! This is…
Read More5 Tips in Designing a Brand Identity
Developing your brand takes time, thought and creativity. A brand can consist of an entire corporation or just a single individual. And with that brand, you are telling the masses…
Read MoreMaking Big Data Useful
You may know about Big Data, but do you know how to make it useful for you and your business? Big Data is a phrase that's getting a lot of…
Read MorePowerful Branding Insights from Alexis Cardona
AMA Tampa Bay was fortunate to have Transitions Global Chief Marketing Officer, Alexis Cardona speak at our last luncheon in October about branding strategies and techniques. Alexis provided powerful insight…
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