Posts Tagged ‘American Marketing Association’
They’re Cooler than You and They Have Money to Spend
With every new generation comes a new sense of identity, new ideas on what defines cool and, for marketers, new headaches. How do we sell to kids? What do we…
Read MoreWhat’s Your Story? Harness the Power of Marketing through Storytelling
As marketers, we often focus on the “next big thing,” straying from the perennial principles of effective marketing to pursue the latest fads or rehash metrics. Yet virtually every new…
Read MoreNew AMA Tampa Bay President – My Look Ahead
For those of you who missed it, on June 22, Colleen Chappell, the AMA Tampa Bay President and President of ChappellRoberts, passed the gavel of leadership to me. After a…
Read MoreBuilding a Reputation as a Thought Leader: Get Your Name in Print!
Establishing oneself as an industry thought leader makes marketing and sales a much easier task. For marketing executives, especially those who specialize in marketing for a specific vertical, gaining a…
Read MoreMarketing Metrics: How to Make Them Matter (Part Two)
The task of building reliable and meaningful marketing metrics presents a significant challenge. David W. Stewart, professor at the Marshall School of Business at the University of Southern California, offers…
Read MoreMarketing Metrics: How to Make Them Matter (Part One)
Marketing has always been a difficult area to measure, yet remains undeniably indispensible to virtually every business. As more tools become available, many marketing professionals find themselves surrounded by data. …
Read MoreWhy Collegiate Outreach?
At AMA Tampa Bay, we make it a point to reach out to the college and university communities in our area. We strive to foster relationships through student chapters at…
Read MoreWelcome to AMA Tampa Bay!
Greetings from the Tampa Chapter of the American Marketing Association (AMA). The AMA has almost 40,000 members all over the world, from a wide variety of industries and backgrounds. Founded…
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