Michael Lorenzo, Author at AMA Tampa Bay

HOW TO WRITE LIKE A PRO

Posted on April 25, 2021 by

Grammar is extremely important when writing anything—from an email to a business proposal. Even simple mistakes can make you come across as unknowledgeable or unprofessional. Here are a few simple…

Getting Ahead From Behind

Posted on February 19, 2011 by

Michael Lorenzo

There has been a lot of talk on the national level about a rebounding economy and an optimistic outlook for 2011. While we are obviously glad to hear this, we…

Marketing Metrics: How to Make Them Matter (Part One)

Posted on June 19, 2010 by

Michael Lorenzo

Marketing has always been a difficult area to measure, yet remains undeniably indispensible to virtually every business. As more tools become available, many marketing professionals find themselves surrounded by data. …