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Event Preview: Why Microsoft Keeps It Real on Social Media
By Erin Hardy Having a solid social media strategy and plan is no longer an addition to traditional marketing methods. Major brands like Microsoft understand that social media is a…
Read More2nd Annual Hall of Fame Winner: Tampa Bay Lightning
AMA Tampa Bay will honor the Tampa Bay Lightning with the 2nd Annual Hall of Fame Award during the Marketer of the Year ceremony on March 2nd. This award acknowledges…
Read MoreLessons Learned on Live Streaming’s Risks and Rewards
By Gary Beemer Recently AMA Tampa Bay hosted Kerry O’Shea Gorgone – writer, attorney and educator – at our keynote speaker luncheon where she discussed how to keep live streaming…
Read MoreMember Spotlight: Gary Beemer
A monthly feature for our members to learn from the insight and experiences of other members. This month’s member spotlight is Gary Beemer, Marketing Faculty at The University of Tampa – Sykes College of Business
Read MoreHow email marketing still packs a mighty punch
By Mike Stephenson Social media are all the rage and represent important marketing tools. But those tools should be used to build relationships with potential customers. Among the best ways…
Read MoreMust-Knows About Live Streaming – Join Us!
According to former heavyweight boxing champion Mike Tyson, “Everybody has a plan until they get punched in the mouth.” If you plan on using LIVE social media as part of your marketing…
Read MoreNovember luncheon was filled with social media tips by Kim Garst
On November 10th AMA Tampa Bay hosted Kim Garst – best-selling author and CEO of Boom Social – at our monthly luncheon to share the latest on how we can…
Read MoreWhen Your Core Product May Not be Enough – Revisiting the 4 P’s
By Gary Beemer Everyone that has taken a basic marketing class in college was no doubt taught the 4 P’s of the marketing mix. Product has always been at the…
Read MoreThe Marketer’s Job Hunt 103
As a job seeker looking for a marketing position, time is precious. The last thing you want to do is spend time updating your skill set, but it may be…
Read MoreHelpful Tips on Social Media Effectiveness – Join Us November 10th
We all know that Digital Strategy is critical to success in marketing, but for many, managing a digital campaign can be complex, time consuming, and yield results that are hard…
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