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3 Great Takeaways From Russ Klein’s Presentation
AMA Tampa Bay hosted a very engaging event on May 19th at the Center Club in Tampa. Russ Klein, CEO at The American Marketing Association, spoke about his experiences from…
Read MoreMember Spotlight: Kristin Whitaker
AMA Tampa Bay’s Member Spotlight: Kristin Whitaker, Chief Advancement Officer at Girl Scouts of West Central Florida A monthly feature for our members to learn from the insight and experiences of…
Read MoreMaximizing use of Content on Social Media: How to Create a lot From a Little
Imagine being told to create roughly 1,000 pieces of unique content from just 30. Imagine that your supervisors, your colleagues, and the public will judge the quality of your newly…
Read MoreRuss Klein Introduces 4 Marketing Practices to Give Your Strategy a Boost
As marketers, some of us have heard of design targeting, tension advertising, social currency, and integrated marketing. What do they mean? Why do they constitute best practice thinking? American Marketing…
Read MoreWhy the Buzz on Snapchat?
Why the Buzz on Snapchat? From Marketing Land to Social Media Today, the coverage of Snapchat’s evolution is constantly in the news. From the White House to the Emmy’s, Snapchat has…
Read MoreCommunicating A Brand’s Voice
A company’s brand is developed by its voice – this is the language, imagery, and tone used to connect with an audience. The voice has to be consistent and authentic…
Read MoreEvent Recap – IKEA’s Approach To Marketing Intelligence
AMA Tampa Bay welcomed Mary Lunghi, IKEA’s Market Intelligence Director, as its featured speaker at the Centre Club on April 21st. Ms. Lunghi provided the more than 100 attendees a…
Read MoreMember Spotlight: Ashley Carl
AMA Tampa Bay’s Member Spotlight: Ashley Carl, Executive Director of College Relations at Hillsborough Community College A monthly feature for our members to learn from the insight and experiences of…
Read More2015 AMA Tampa Bay Educator of the Year on ABC Action News
Publix’ Marketing Success: Driven by Customer-Centric Culture
Publix is the first AMA Tampa Bay Hall of Fame Award winner for a good reason. Publix never ceases to impress in the realm of marketing, much like in other…
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