Technology
The Role of Data Analytics in Driving Marketing Decisions
by Emma Jones When information is abundant and consumer behavior constantly evolves, businesses must leverage every tool to stay competitive. One such tool that has become indispensable in marketing is…
Read MoreHow Website Personalization Can Boost Your Business
In this day and age, no business can survive without digital marketing. But you probably know this by now, as do all the other business owners. As a result, it’s…
Read MoreLeveraging Video Marketing for Maximum Impact
One of the most successful forms of online advertising is video marketing, and this is no secret. Organizations, now more than ever, are starting to realize the potential of video…
Read MoreWhy UX & Marketing Go Hand-in-Hand
What is UX? Let’s begin by defining what UX is. UX stands for user experience. It focuses on empathizing and enhancing the end-user experience by finding appropriate solutions to their…
Read More2020 Trends: Content Marketing
As the new year comes upon us, we must begin to explore the content marketing trends for 2020. To remain (or upgrade to) a strong competitor in the market, businesses…
Read MoreInteractive Media: How Startups like SelfieStyler are Changing the Future of Retail
Brick-and-mortar stores have been working hard to compete with each other as customers continue to demand a seamless omni-channel experience. It is more important than ever for retailers to implement…
Read MoreOn the Rise: AI, Chatbots, and Voice Search
The digital era is fascinating and continuously evolving. Who would have ever thought that we could have virtual assistants like Siri and Alexa? Cryptocurrency, online shopping, googling, video chatting, and texting are terms…
Read MoreAre you protecting your customers?
Companies around the world are driving digital initiatives that help deliver business in more efficient and effective ways. The digital era has helped marketers participate in a two-way conversation instead…
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