Social Media Marketing
Lessons Learned on Live Streaming’s Risks and Rewards
By Gary Beemer Recently AMA Tampa Bay hosted Kerry O’Shea Gorgone – writer, attorney and educator – at our keynote speaker luncheon where she discussed how to keep live streaming…
Read MoreHow email marketing still packs a mighty punch
By Mike Stephenson Social media are all the rage and represent important marketing tools. But those tools should be used to build relationships with potential customers. Among the best ways…
Read MoreA Campaign Manager’s Social Media Strategies
2016 Presidential Election Marketing Lessons
As marketers, the 2016 Election offers a dynamic view of the evolution of social media and data-driven initiatives. Brand managers jump to the campaign trail to learn the best practices from the “the wildest and most outrageous presidential election cycle in decades,” according to Adweek. While social media’s transforming role in this election needs to be addressed, is there more to know about campaign marketing for 2016?
Read MoreMaximizing use of Content on Social Media: How to Create a lot From a Little
Imagine being told to create roughly 1,000 pieces of unique content from just 30. Imagine that your supervisors, your colleagues, and the public will judge the quality of your newly…
Read MoreWhy the Buzz on Snapchat?
Why the Buzz on Snapchat? From Marketing Land to Social Media Today, the coverage of Snapchat’s evolution is constantly in the news. From the White House to the Emmy’s, Snapchat has…
Read More3 Notable Marketing Campaigns from January 2016
3 Notable Campaigns in January 2016! Below you will find three notable marketing campaigns that are in full swing this month! Each campaign is remarkable in its own way, but all…
Read MoreFacebook: Interactive Articles
Facebook’s Instant Articles provide publishers the opportunity to insert fast, interactive articles in Facebook news feeds. Publishers like the New York Times, Buzzfeed, and National Geographic were some of the…
Read MoreStorytelling Reinvented Through Video Marketing: Mad Bear Productions
Mad Bear is a video marketing and branding company that uses a mix of video and storytelling to artfully communicate a company’s message and create an emotional connection between a…
Read MoreThe Great Debate: Marketing vs. PR – An Event You Don’t Want to Miss!
Lincoln vs. Douglas, Kennedy vs Nixon, Obama vs. Romney, and now marketing vs. PR. Witness history in the making and join us on May 21st at Hilton Westshore to debate…
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