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Market Research

How Green Marketing is Transforming IndustryStandards

Posted on August 28, 2024 by How Green Marketing is Transforming IndustryStandardsEmma Jones | 0
Green electric car symbol on the ground

The rise of green marketing is more than just a trend—it’s a transformative force in today’s business world. As consumers increasingly seek eco-friendly products, this approach has become essential for…

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The Impact of Influencers

Posted on February 17, 2023 by The Impact of InfluencersMarietta Poshi | 0

Why this new way of Marketing is here to stay… a while! The term “influencer” is not new by any means; it has been around since the 1600’sand the term…

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Why UX & Marketing Go Hand-in-Hand

Posted on October 26, 2020 by Why UX & Marketing Go Hand-in-HandScarlett Lopez

What is UX?  Let’s begin by defining what UX is. UX stands for user experience. It focuses on empathizing and enhancing the end-user experience by finding appropriate solutions to their…

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Do You Know Your Customers? Leveraging Consumer Insights for Better Customer Engagement

Posted on January 30, 2018 by Do You Know Your Customers? Leveraging Consumer Insights for Better Customer EngagementGary Beemer

In the era of Big Data, businesses are increasingly inundated with customer data but often lack a basic understanding of who their customers are. Luckily, data-driven analytical solutions can help…

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US Latino Population Growth in US

Posted on September 18, 2017 by US Latino Population Growth in USGary Beemer

http://www.pewhispanic.org/2016/09/08/latino-population-growth-and-dispersion-has-slowed-since-the-onset-of-the-great-recession/    

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Neuromarketing Research Workshop – What Consumers See, Read and Pay Attention To

Posted on July 6, 2017 by Neuromarketing Research Workshop – What Consumers See, Read and Pay Attention ToAnne Myers
neuromarketing_humanbehavior

Members of Tampa Bay AMA had the opportunity to hear from Terry Cordova-Hewitt and Adrian Tennant, co-founders of BlueKite Insights. Blue Kite Insight provides its clients with a deeper look…

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Healthcare Marketing in Tampa Bay Needs to Focus on Patients as Consumers

Posted on March 29, 2017 by Healthcare Marketing in Tampa Bay Needs to Focus on Patients as ConsumersAnne Myers

By Mike Stephenson As healthcare marketing in Tampa Bay and elsewhere becomes increasingly competitive, Jim Jacobsohn advises doing what any marketer would do: “Think about your strengths … and advertise…

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Visual marketing and communications: Setting your plan in motion

Posted on March 9, 2017 by Visual marketing and communications: Setting your plan in motionamasite

By Mike Stephenson   More than 60 percent of marketers and small business owners say they plan to invest more in video marketing this year.  Visual marketing and communications are…

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Visual marketing and communications: How to make photos and graphics

Posted on February 14, 2017 by Visual marketing and communications: How to make photos and graphicsAnne Myers

By Mike Stephenson With visual marketing and communications becoming dominant, more and more companies are focusing on the how to of incorporating visual content into their efforts to get their…

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Visual marketing and communication: It’s important to show your work

Posted on February 7, 2017 by Visual marketing and communication: It’s important to show your workAnne Myers

By Mike Stephenson Your Facebook feed is cluttered with photos, videos and graphics. Your attention constantly bounces from checking your Twitter feed to skimming your email to thumbing out a…

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