Branding
Living a Core Marketing Philosophy – The McDonald’s Way at Caspers Company
On May 25th Bob Conigliaro – VP of Community Relations at the Caspers Company – was Tampa Bay AMA’s featured keynote luncheon speaker. He boiled down his executive marketing and…
Read MoreVisual marketing and communication: It’s important to show your work
By Mike Stephenson Your Facebook feed is cluttered with photos, videos and graphics. Your attention constantly bounces from checking your Twitter feed to skimming your email to thumbing out a…
Read MoreFebruary Keynote Luncheon Event: Does Your Brand Need a Makeover?
Every brand needs a refresh once in a while, but doing so successfully may not be what you think. We often associate rebranding with a new logo, colors, and copywriting……
Read MoreWhen Your Core Product May Not be Enough – Revisiting the 4 P’s
By Gary Beemer Everyone that has taken a basic marketing class in college was no doubt taught the 4 P’s of the marketing mix. Product has always been at the…
Read MoreSweet Tips on Social Media Marketing from Krispy Kreme®
Krispy Kreme is an exemplar of brand building success in the social media world in an industry facing significant challenges resulting from changing consumer attitudes and preferences. According to Kelley…
Read MoreBrand Ambassador Programs – Tips from Coca-Cola
AMA Tampa Bay welcomed Christy Amador – Coca-Cola’s Sr. Communications Manager – as its guest speaker for the chapter’s June lunch event, which was held on Thursday, June 16th. More…
Read MoreMaximizing use of Content on Social Media: How to Create a lot From a Little
Imagine being told to create roughly 1,000 pieces of unique content from just 30. Imagine that your supervisors, your colleagues, and the public will judge the quality of your newly…
Read MoreCommunicating A Brand’s Voice
A company’s brand is developed by its voice – this is the language, imagery, and tone used to connect with an audience. The voice has to be consistent and authentic…
Read MoreHow IKEA uses Analytics to Shape the Customer Journey
On April 21st, Mary Lunghi, Market Intelligence Director of furniture retail giant IKEA, will speak to AMA Tampa Bay members about how data influences the customer experience. Anyone who has visited IKEA knows it is far from the typical furniture retailer. The reason has much to do with data, and Lunghi sits at the helm of IKEA’s data collection and analysis.
Read MoreMarketer of the Year Recap
AMA Tampa Bay held its inaugural Marketer of the Year (MOY) event Wednesday, March 23rd at the Centre Club. The ceremony recognized those marketers judged to deliver the best results-driven…
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