Posts by amasite
Meatloaf Rebranding Underway: Part 1
Readers, give us your feedback! In your opinion, what is wrong with the way Meatloaf is branded and what would improve its…
Read MoreBuilding Your Brand in HealthCare
“Every brand makes promises. When a brand consistently fulfills its promises, it builds brand loyalty.” — Leke Alder, International Author To successfully build or redefine your healthcare brand, there’s a…
Read MoreFebruary Event Recap | A Look Back at the Most Expensive Ads of the Year
What’s so exciting about the Super Bowl? The football game, the half-time show, and the commercials! You can put those three in the order of importance that best suits your…
Read MoreThe things I learned from BallywhoSocial – Measuring Social Media ROI
So, yeah, I had a brilliant thought, that I was kind enough to share with all of my Facebook friends. Several hours later, no one seemed to appreciate my brilliance…
Read MoreGoal-Setting For Marketing In Healthcare & Beyond
Setting marketing goals is an art. It requires a delicate midpoint between achievable milestones and unattainable dreams. If you allow it, setting and maintaining goals can be a somewhat torturous…
Read MoreResolutions for Hospital Administrators, Practice Managers & Physicians, Oh My!
It’s never too late for a fresh start, so in the spirit of the New Year we are challenging you to rethink your healthcare marketing strategy, get a little creative…
Read MoreAn Open Letter to Marketers in the Tampa Bay Area.
This is an open letter addressed to those established marketing professionals who have made Tampa Bay home while working tirelessly in a field that seemingly changes as fast as the…
Read MoreGetting Personal: A Lesson Learned from Genesis Direct
This was my first time visiting Genesis Direct headquarters. While it was a beautiful building, I saw things you might expect – a lobby, a receptionist, a couch, some magazines……
Read MoreHow Businesses Get in Gear for the Holiday Season
Yes, it's still August, but that doesn't mean that you should wait to make your marketing campaign for the holidays. Even though the weather in Tampa is hot and summer-like…
Read More5 Fundamentals of Marketing a Non-Profit
Help your non-profit organization stand out with these smart marketing strategies. Working with a non-profit organization's budget can turn successful marketing into a challenge. When marketing a non-profit, try these…
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