Archive for July 2011
Keeping Clean: Complying with Advertising Laws
Some advertisements make outlandish claims or bash the competition, some boast bogus testimonials, and some are just downright deceptive! Where do you draw the line to make sure your business…
Read MoreMarketing to Moms
Most men, if asked, will readily admit that when it comes to purchasing, their wives make most of the decisions. Research shows that women make 85 percent of the brand…
Read MoreHow to Know When and Why You Might Need a Mobile Website
Kevin Hourigan, President and CEO, Bayshore Solutions One of the closest relationships people have today is with their mobile device (judged by constant proximity to it and instant attention paid…
Read MoreProperly Utilizing Corporate Sponsorships for Marketing Efforts
In the past, only large corporations could afford to sponsor cause-related marketing. Today, however, even small companies are able to spread goodwill and further market their businesses, sponsoring everything from…
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