Posts Tagged ‘Marshall School of Business’
Marketing Metrics: How to Make Them Matter (Part Two)
The task of building reliable and meaningful marketing metrics presents a significant challenge. David W. Stewart, professor at the Marshall School of Business at the University of Southern California, offers…
Read MoreMarketing Metrics: How to Make Them Matter (Part One)
Marketing has always been a difficult area to measure, yet remains undeniably indispensible to virtually every business. As more tools become available, many marketing professionals find themselves surrounded by data. …
Read More